It's the first Saturday without AFL and local footy here so what does one do before cricket@daG starts. So
Google/Youtube $1.5B deal is the talk. There is a definite backend fit -
Google likes problems that Youtube have technically. Google Video/Youtube (combined with MySpace advertising) also dwarfs Jumpcut/Yahoo Video.
Google may well prefer to own the property rather than lease it through a bazillion dollar ad deal. (which for all we know could have been blocked as a negotiating strategy to get google to either buy Youtube or be forced to compete against it - rather than just pick up the advertising rights - so leasing it may not be a strategic option) The leaks, rumours and covert coffee shop negotiations may well continue for many quarters. (the sequioa bet)
There's been alot of industry deckwise shuffling this last fortnight which is interesting to me (b5, Yelp funding, Jumpcut acquisition - which had at least one aussie in it) : The overall 2.0 industry seems to be displaying a similar transition as happened in 1997/8 to 1999; Venture rounds are getting bigger (often followup rounds now) and acquisition prices continue to spike; Early adoption technology and seed funding/small cap acquisitions has now been superceeded by early majority usage and expansion funds.
Downunder, the reality is a bit more reserved (circa 1996/7) as established players (with booming online advertising busineses) admit to scaling and production pipeline problems in developing new solutions : Preferring to tinker with the new rather than commit to it. (there are some exceptions which prove the rule though)
The most worrying thing in driving a more competitive market downunder, is that most of the leading local startups or startups with locals in them :) ala Omnidrive, b5media - are primarily focused on the US, not Australian market.
Rex Chung has a great list of Australian Web 2.0 companies here.
Note how few are local focused in their online offer. On one hand this good, as Australia doesn't export enough technology companies. On the other hand, the risk factors of being "
stuck in the (geo) middle" are more severe.
The combination of the low cost of starting a global digital business, venture investors who want Delaware businesses, and the lack of right skillset people/support locally is creating a vacuum. We are going to make sure we can at least have a cracking 2.0 industry XMAS party in Elsternwick late November ! It seems parties are a key driver of expanding the industry in Atherton.
2007 locally (and in other non-US regions like the UK) is likely to be a huge year, probably the definitional year for non US 2.0 industry structure. The localised activity will be less widgety and horizontal than the software focused, gravity defying Mountain View - but the online activity in new businesses will likely concentrate on established economic segments that have large cap offline players and online advertising.
ONLINE STARTUP ACTIVITY DOWNUNDER 2007 - VERTICALSTELCOS* Continued onslaught of Soul.com.au type
cheap VOIP offerings that try and undercut Telstra
* Local search/community plays that go after the
Yellowpages gravy trainNEWSPAPERS + TV* A sustained
attack on the big classified verticals that have lacked innovation : Automotive, Real Estate and Employment; Driven by meta-search and customer/community centric tools
*
MSM vs Blogs coopetition will become a prime driver of newspapers retaining advertiser/reader share and growth; More A-List blogs, networks, and folksonomy tools used by large publishers as fairfax and News duke out the hybridised blogs/msm world.
*
Local video offerings that will augment thru ninemsn/revver, yahoo7, but also lead to more TV competition for the 3 free to air networks;
RETAIL, TRAVEL + FINANCE*
Meta-search will also hit the travel market and aggregate providers and intermediaries;
*
P2P online lending will also go after the high interest credit card, non-conforming loan market.
THE GAME THEORY : Some companies will build their own local solutions of the above; Others will use open source tools;
Others white-label API's from leading US companies in the space; Not to forget the straight importing of brands, their technology platform, and knowledge, under exclusive licenses/joint ventures.
Localising alot of these vertical opportunities will not be as simple as transporting a business ala YouTube, and then
adding an Australian logo to the page and opening business up.
People will just keep using YouTube if there are no local content or social benefits. Unlike last time when there were often
3-10 funded players in specific verticals (eg ecommerce) at moment, there is a lack of local funded players in the majority of potential 2.0 verticals above. By next year, there may 1 or possibly 2 in each segment. The lack of focused startups mean if the ones that launch can execute, there may be a winner takes all outcome (with sometimes the proceeds not being large due to lack of competition/small market size)
This would then indicate a vacuum for potential rollup play(s) - I wonder if McKinsey, JBWere/Goldman, UBS or other bankers have done a
macro-study modelling the size of the Web 2.0 opportunity in Australia (and other non US markets) 2006-11 ? Either way, through organic product expansion, venture incubation or acquisition there is the opportunity to take a decisive chunk of new digital media downunder - Ideally the company would have Mini-Macquarie
fund-like money + google-esque technical capabilities. (with overseas R+D/access to specialists/API's etc) This NewCo would become big enough to have staff, marketing and technical scale competencies.
The HoldingCo' of incubated businesses would then be of interest to large media, telco and retail businesses (that have blended offline/online assets) that needed a 2.0 injection by 2008/9.
So the last quarter of 2006 downunder for 2.0 will be continued posturing, discussions, signing off initial experiments. 2007 will see concentrated startup and large company activity in strategically relevant 2.0 verticals (that relate to real businesses/industries) And 2008 will see the consolidation of the best of these businesses and ideas - absorbed into
Fairfaxes, News', Sensis', PBL, Telstra and Yahoo7. 2009 will probably be a digestion year and good time to have an extended sabbatical, hehe.