The OC on MySpace First. Fox TV Second.

in da OC
Originally uploaded by benbarren.

I cant wait to see how TV and the web integrate. Convergence (13+ years after the 1993 information superhighway) is finally happening ! I wonder whether YouTube, Bittorrent, Google etc will increase the valuation price/earnings ratio of a standalone TV station (as more video is consumed and advertising cross media deals incrase), or decrease it. (web video consumption creates cannibalisation and loss of market share)

Mashable : "News Corp announced today that they’ll air the premiere of spoiled rich-kid drama “The O.C.” on MySpace and Fox sites a week before it appears on TV."