First Kaboodle. Now Clipmarks, Social Bookmarking Acquisitions Continue.

SOS2theWorld
Originally uploaded by benbarren

Just as B2B became a huge goldrush after the early B2C companies last time, so is bringing web 2.0 into the enterprise gathering steam. Of course I agree :) Thats why in addition to the usual look at Atlassian, SocialText, and other collaboration tools, one area I find interesting is major media continuing to buy 2nd generation social bookmarking services. Network effect fanatics would have said once Yahoo bought Delicious, game over - but no.

Hearst bought the social shopping bookmarking service Kaboodle, and now Forbes has acquired Clipmarks - which allows you to clip pages on the web for later reference, publishing on your blog and "sharing" with the community.

These acquisitions were unlikely to be done for earnings, or even revenue. User numbers while being strong and showing momentum, wouldnt have been the driver. Rather it seems these technology purchases are being made to "incorporate" web 2.0 into these media publishers web properties. (it doesnt hurt that Elevation Partners took 40% last year and thus are looking for some modern assets)

Silicon Alley Insider quoting the Forbes CEO : "Clipmarks* is home to a community of clippers who share their clips and leave comments about them. Forbes.com editors use this technology across the Forbes.com site, clipping and posting content from other Web sites that they think their users might be interested in reading."

So talk of web 2.0 in the enterprise will be interesting to see what is social intelligence +/or collaboration focused non consumer facing data and tools, and what is consumer focused vertical 2.0 ala Forbes and Hearst, with their (acquired) plugnplay social bookmarking capabilities they can deploy to their traditional brands.

* clipmarks to me is a textbook example of a unique focused idea, executed with passion and detail, then acquired quickly. kudos, awesome execution :)

the such is life meme.

"such is life"
Originally uploaded by Vucko1000

So Ben Cousins is doing Cameron ex-Slater JT Diaz : while on the run from Malibu rehab and a call from Andrew Demitriou* about bringing the game into disrepute, except the 103 game ex-North player has been taking over Bob Ansett's stake in North Melbourne whose chairman dodged the equine problem but not of being deposed; The Duff Beer Man said "we'll play in qld. just not based there" James no more the cage already Brayshaw, new president next week.

(*Demetriou was also the underbidder on a $5.4M South Yarra residence last weekend that the American Govt used to run - while in a similar approach John Howard for over 3 months has been utilising fence and garden contractors onto his once decrepit im never leaving my harbour views home.)

But Ben is on the run, speaking to his dad everynight and Cameron tryin'a'take'me'2'rehab, I said No. No. No. Such is Life.

Photosource : Vucko100@n@au.