"Its a BETA !" scream Microsoft. Um, duh, Microsoft, where have you been - 'Beta' now, thanks to Google, means the official name for when you launch a product that has been tested and bugs ironed out, not one that hasn't. Google have conditioned everyone for this.
Is Gmail still a beta ? Of course it is ! Is it buggy ? Um, unless you are Adam Curry and you just ran out of 2G audio storage today on DSC from Gmail (he wants Infinity + 1 storage which he could almost get by sending himself the 50 invites Gmail give users as part of the "BETA")
I'm not saying Google is right either, see my last 2 months of google posts. Even in their core advertising marketplace would you rather have a stake in adbrite.com ? a huge blog/RSS/site network where you can buy guaranteed CPC ads on brand name mid-level sites (funded by Sequioa, growing at 30% per month, private, founded by founder of fu***dcompany.com) with a valuation of say $100M ? Or advise mom + pop to buy some GOOG at $90 um Billion mkt cap ?
'PERCEPTION IS REALITY' esp when 'launching' something as big as Internet Explorer. Microsoft you came to Gnomedex, did the followup emails with any who blogged on the topic, gave Steve Rubel and others (where's mine ?) a IE7 RSS - Search Subscribe - Microsoft Baseball Jacket - Be prepared for the quid pro quo. Launch and Beta = It works and every A-Z blogger wants to be the 'first' to use it. Make them feel special. One-up these vain adsense controlled bloggers and show us why you are the Mac Daddy (sorry 4 that reference jobs'y - ipod is driving your numbers really nice but you better innovate on basics like record, fm radio and video on an ipod, plus bring back the Newton before nokia rock u.. oops)
Then you have the industry setting of Firefox kicking your ass. Do you know that my backup RSS reader - rojo.com (A VC brand funded play) doesnt even have a Internet explorer version ? You are too small a market ! Straight faced jittery hilarious. And the biggest problem is you aren't cool. If you were to take a private equity buyout approach to cool and Web 2.0 technology, you have the technology, but dont know how to "connect" to be SethGodin-like or market to be Branson like. Scoble cant do all the work. In fact at a certain point The RS becomes counter-constructive. In the last fortnight Scobes is trying to promote Microsoft Mapping and something about the Moon or Earth, IE7, Tablet PC's, Blog Search engines (just give Scobes the power to buy the one he wants) but there need to be more senior Product Division Heads blogging - The people that report to Bill, Steve.
When you release a version to 'MSDN' developers and thus make everyone 'not invited' they will be predisposed to be negative, which creates what we call in Australia, the 'Tall Poppy Syndrome' : "Cut em Down" !
Personally, I used to work for Microsoft. I've been to Redmond and loved it. Smartest large group of people on the earth, thats why Microsoft is worth what its worth. But culture and hipwise they still never receovered from dot-com part 1. They kept making products but where when other very large companies preach 3 month product cycles through Open API development and 'transparency' through blogging, we have Scobes and Channel 9 (whatever that is) innovating, but then we have farely long product cycles elsewhere in Redmond : Even this beta seems "We will surprise the market by launching early, except we'll use that line we used years ago 'Its a beta'"
Being in Seattle n'all, no-one told Microsoft (maybe because they lost their best engineers) that beta now means launch. Or at least invite your A-C List of bloggers. As a D-List blogger, and through limiting supply, I then want to buy an invite to IE7 through ebay like I did on Gmail and havent stopped using since. In fact from the night I did that, 2 years ago or bit less, I havent used Outlook, which I used for 8 years prior. IE7 deserves the same approach.
Cameron O'Reilly, Founder of thepodcastnetwork.com, ex-Microsoft 6 years, made a great post about what is hot in Microsoft - there is alot : PocketPC, Mac-Office, XBox, Messenger, Firefox...TabletPC... lots more... Where is google with competitors to those ? Dodgeball will not help me write a business plan for a client or do a presentation or spreadsheet for tomorrow's meeting. Google need to look at companies like JotSpot and opensource players like OpenOffice and develop Gmail or Yahoo like Ubiquitous offerings. Brin is on the record saying he is worried that in the next 5 years the next search company will come along, but he doesn't need to worry, he should just be at peace, because Google has already lost, unless something disruptively positive happens. Like when Bill Gates made a speach about the Internet or Rupert Murdoch bet the company on satellite. Google has already lost. Their self congratulatory engineering nerdy smarts is starting to takeover from their hard working, smart deal structuring obsessively perfect consumer products that are simple. "The Best, Most Relevant Search Results" "The Best Way to deliver Relevant Advertising and drve Acquisition for Advertisers"... The SEO industry has almost won with Google.
Google's new business products, organic and acquired are so far awful : While ASK pick Bloglines, Yahoo pick Flickr, and someone willing to pay a Billiion gets Skype, Google's RSS attempts are pathetic. I could name at least 50 RSS readers on the market that are better than Google's second attempt this week. Sack the product team on that Google. Sometimes the culture is just too collegiate. People talk about how great the 20% rule is. Yeah it was good. Imagine a poker game at the googleplex but instead was a hackathon and whoever programmed the product feature in one day that made the most revenue/profit over the following year, got their stock options doubled (or won the stock of the programmers they were competing against) Show some toughness, read how Microsoft (who you copy all the time) expanded their business through competition between business units and programmers. Business is not university. As much as we all liked summer break and First Year !
I was a 'New Media Development Advertising Manager' @ DDB ad agency in 1995 and honours thesis student on the 'information superhighway' in 1994 when companies like Compuserve, then Netscape, then AOL, Lycos, ICQ, Excite, Alta-Vista were all portal, browser, ISP, communications market leaders. To me, Google has already lost, but Microsoft hasn't : Because of their asset base. And Microsoft hasn't won. There will be new leaders. SimplyHired.com for jobs, AdBrite.com for contextual ads. Oodle.com for local classifieds, Jotspot.com for small business applications. Both Microsoft and Google need to wake up. As someone posted the other day - GOOG, YHOO, ASK, IACI, MSFT are the new digital buyout firms (all bad at integration, in fact no-one wastes time trying do they ?) so its not like they have no options. But Ill personally be very interested to see how long firms like adbrite, linkedin, simpolyhired, newsgator, feedburner etc last, in terms of M+A. I think a couple firms there have got what it takes to go all the way (IPO then life as a public company) because its ironic that Flickr's technical problems have never been worse than this week, post - acquisition. Once you are rich, some people find it hard to be motivated. (not billg) Please BillG, SteveB and hi ChristaD give Scoble some help. We need more viewpoints from across the company - Where is the head of XBox division blogging about gaming and why the PSP sux and the PocketPC exec talking about how it is better as a platform than the Treo 650. Better talk up Spaces - 17m blogs, is that right ? Amazing, get some testimonial from users, esp in the slipstream of the MySpace/NewsCorp acquisition. MSFT is sitting on a goldmine (as I believe YHOO is, if like google it can improve search and reduce spam plus growth business execution)
Google isn't there yet, but it has redefinied what beta means. It's when you launch your product. IE7 is in Alpha, and should be behind the 1 Microsoft Way, Redmond Address ! From Molly :
"I WOKE UP this morning to find countless emails and IMs pouring into my accounts asking me about the IE 7 beta. Some developers are expressing relief at seeing some of the bug fixes and improvements, but of course as I’ve been expressing all along, this is a process with which we have to be patient. Expecting full bug fixes and implementation in any beta software is ridiculous, as is expecting that WaSP / Microsoft Task Force can perform retroactive miracles."
"IE7 is in beta. Not only that, but it’s early days yet. So it’s a little bit premature to start complaining that things don’t work. I mean, why have a beta, much less one that’s made it out first to developers and press if not precisely to get their feedback pronto? Brian Goldfarb, Product Manager for the Web Tools Team and Microsoft’s liaison to WaSP pointed this out in a conversation we had today while trying to address developer concerns as they’ve been pouring in. “The whole point of doing a developer beta is to identify potential rendering breakages and changes and resolve them before we hand out IE7 to the broader marketplace. We are working actively to identify any issues with actual rendering problems and resolving those. This beta is one part of that mission.”