Sales Channel Cannibalisation is Junk
Since I started blogging I no longer watch TV - even Lost or OC;) So, the issue of technology cannibalisation is something which scares the bejessus out of old established f**ks that have made good money, sent their kids to nice schools, got their Desperate Housewive/mistress used to the life they are accustomed to, but have this tricky last 3-8 years left on their career - when many things they learnt (about media distribution channels has changed)
Legendary sports stars, like Jack Nicklaus, will always go out on a high, even if he kept playing to 100 and shot the same score. (which he would never do BTW he had a great last final round at the British Open) On a segueway... I'm happy to say TechDirt, who is Web 2.0 Red Herring, deliver a nice 280 word praisy (sic) into my RSS Feed for me to really simply steal !
"A few years back, the Authors Guild positively freaked out when it discovered that Amazon.com offered links to sellers of used books right along side the new books. They sent a nasty letter to Jeff Bezos about how he was harming authors and publishers and told authors that they shouldn't link to Amazon.com as it would take money out of their wallets. Unfortunately, just like with the entertainment industry the actual data shows a very different story. Research on used book sales suggests an active used book market helps, not harms, the sale of new books. There are a couple of explanations for this. First, an active used book market means that newer books have a higher resale value (effectively allowing people to estimate how much it costs to "rent" a book). Secondly, it turns out that many people simply don't view used books as a substitute for new books. That is, many people only buy used books or only buy new books. On top of all of that, giving customers more choice tends to increase the overall size of the market, whether by giving them more reasons to come back or by introducing them to something new that encourages them to buy more. For example, people will buy a used book from an author they're unfamiliar with, but if they like it, they may then be willing to buy new books by that same author in the future (when, without the used book, they would never have been willing to buy the new book). Once again, though, the kneejerk reaction from a group in the content industry is leading those they represent in the wrong direction."
Legendary sports stars, like Jack Nicklaus, will always go out on a high, even if he kept playing to 100 and shot the same score. (which he would never do BTW he had a great last final round at the British Open) On a segueway... I'm happy to say TechDirt, who is Web 2.0 Red Herring, deliver a nice 280 word praisy (sic) into my RSS Feed for me to really simply steal !
"A few years back, the Authors Guild positively freaked out when it discovered that Amazon.com offered links to sellers of used books right along side the new books. They sent a nasty letter to Jeff Bezos about how he was harming authors and publishers and told authors that they shouldn't link to Amazon.com as it would take money out of their wallets. Unfortunately, just like with the entertainment industry the actual data shows a very different story. Research on used book sales suggests an active used book market helps, not harms, the sale of new books. There are a couple of explanations for this. First, an active used book market means that newer books have a higher resale value (effectively allowing people to estimate how much it costs to "rent" a book). Secondly, it turns out that many people simply don't view used books as a substitute for new books. That is, many people only buy used books or only buy new books. On top of all of that, giving customers more choice tends to increase the overall size of the market, whether by giving them more reasons to come back or by introducing them to something new that encourages them to buy more. For example, people will buy a used book from an author they're unfamiliar with, but if they like it, they may then be willing to buy new books by that same author in the future (when, without the used book, they would never have been willing to buy the new book). Once again, though, the kneejerk reaction from a group in the content industry is leading those they represent in the wrong direction."
posted by redbarren at 10:23 PM
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