the hottee glossee magnation/maghound business model.
So it might have been an early Sunday morning when this pic was taken, and Magnation on Greville St had just opened, but generally when u zip past, there is a freelance biz guy, design hottee, even odd coder and graf'r using the strategic industrially designed chairing to leech the provided with luv wifi. I guess the BarnesnNoble model of letting people read mags to stay longer in the store works, as it increases average revenue per customer visit.
If it's twittered it must be true, and Magnation's Greville Street preeminence as Melbourne's leading store, well at least for mags and wifi, is moving on up. Recently software funded fringe film award making MTUbr @candysnap in b/w pillow fighting @girlsnap said of the store : "seriously so MANY hotties in this Magnation store ATM ......its like a hottie party in here!"
Pre-amble aside, mags may not be dead, but a reinvigorated business model never hurt anyone, esp one that hits those 21st century business buzzwords like customisation + flexibility : Which is why I likely the similarly named MagHound, which Webware describe as : "For a relatively low monthly fee, you'll be able to pick out certain magazines you want to receive, and they'll show up on your doorstep for you to read and dispose of. If you like something, you can simply keep receiving it, while replacing less-liked titles with new ones at a much lower price than it would cost to go out and buy them at the newsstand."
Assuming they have the range (being a TimeInc property) and price of course is always a key issue (downunder, shipping always kill u and previously the aussie dollar did too) But at least u dont have to get the same crap mag month after month for 12 months. You can change which crap mag u get, and for what period ! And maybe u will be lucky and choose just the right @lulu krispykreme dozen. Foliomag detail the model further : "The pricing for a membership is tiered—three titles for $3.95 per month, five titles for $7.95, seven titles for $9.95, and $1 per title for eight titles or more."
The additional "edge" element needed for Maghound and its ilk, which could be the glue which lubricates the eco-system (the free wifi as such), is the Paperbackswap/LibraryThing "swapping" element - Once you got your 3-5 issues per month, had them all classified, tagged, clipped etc u could earn credits by sending them onto another members once u read them.
And you'd put in a request for a mag from someone that had that early Sneakers Freakers issue, or u need SuperSuper to appear up with the myspace inspired design kidz, or if its just the latest Evo.Car horsepower u want from the UK u could get it; Just to read the articles, until we all have kindles.
Extra : If you want to read about magazines from a mag expert, check the interview on ocker zeal with the totally xcellent aussie girl with a satchel blog, thats a real magazine habit (grrls do mags so much better, well unless its carsntrucks!); "I like Madison and Marie Claire for their features and fashion; UK Vogue for the features; UK ELLE for the fashion and beauty; Frankie for the quirky content; O The Oprah Magazine for a spiritual fix; UK Glamour for its beauty and fashion styling; Nylon to see what the cool kids are up to; Girlfriend to see what the teens are up to; Women’s Health for its comprehensive and intelligent health/nutrition stories; Australian Healthy Food Guide for recipe ideas; WHO Weekly for a bit of a celebrity perve; VIVE for it’s businesswomen’s stories and sparse use of Photoshop; and Vogue Australia for the features and Jo Chichester’s film reviews."
If it's twittered it must be true, and Magnation's Greville Street preeminence as Melbourne's leading store, well at least for mags and wifi, is moving on up. Recently software funded fringe film award making MTUbr @candysnap in b/w pillow fighting @girlsnap said of the store : "seriously so MANY hotties in this Magnation store ATM ......its like a hottie party in here!"
Pre-amble aside, mags may not be dead, but a reinvigorated business model never hurt anyone, esp one that hits those 21st century business buzzwords like customisation + flexibility : Which is why I likely the similarly named MagHound, which Webware describe as : "For a relatively low monthly fee, you'll be able to pick out certain magazines you want to receive, and they'll show up on your doorstep for you to read and dispose of. If you like something, you can simply keep receiving it, while replacing less-liked titles with new ones at a much lower price than it would cost to go out and buy them at the newsstand."
Assuming they have the range (being a TimeInc property) and price of course is always a key issue (downunder, shipping always kill u and previously the aussie dollar did too) But at least u dont have to get the same crap mag month after month for 12 months. You can change which crap mag u get, and for what period ! And maybe u will be lucky and choose just the right @lulu krispykreme dozen. Foliomag detail the model further : "The pricing for a membership is tiered—three titles for $3.95 per month, five titles for $7.95, seven titles for $9.95, and $1 per title for eight titles or more."
The additional "edge" element needed for Maghound and its ilk, which could be the glue which lubricates the eco-system (the free wifi as such), is the Paperbackswap/LibraryThing "swapping" element - Once you got your 3-5 issues per month, had them all classified, tagged, clipped etc u could earn credits by sending them onto another members once u read them.
And you'd put in a request for a mag from someone that had that early Sneakers Freakers issue, or u need SuperSuper to appear up with the myspace inspired design kidz, or if its just the latest Evo.Car horsepower u want from the UK u could get it; Just to read the articles, until we all have kindles.
Extra : If you want to read about magazines from a mag expert, check the interview on ocker zeal with the totally xcellent aussie girl with a satchel blog, thats a real magazine habit (grrls do mags so much better, well unless its carsntrucks!); "I like Madison and Marie Claire for their features and fashion; UK Vogue for the features; UK ELLE for the fashion and beauty; Frankie for the quirky content; O The Oprah Magazine for a spiritual fix; UK Glamour for its beauty and fashion styling; Nylon to see what the cool kids are up to; Girlfriend to see what the teens are up to; Women’s Health for its comprehensive and intelligent health/nutrition stories; Australian Healthy Food Guide for recipe ideas; WHO Weekly for a bit of a celebrity perve; VIVE for it’s businesswomen’s stories and sparse use of Photoshop; and Vogue Australia for the features and Jo Chichester’s film reviews."
posted by redbarren at 11:10 AM
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