polyvore is remixing the gender equation on dressing.
Had my first cold in 4 years this week, and it's been quite the time/energy zapper. It's been a bit of a headfk really. Sunday afternoon a week ago I did a killer workout then around 11pm that night the dreaded symptom of a sore throat got worse and worse. So the week went following the cold lifecycle.
So being at the final dodgy cough stage, I've resumed the exercise, and today while there were no MCG AFL games on : I had a Rye MPFL home game, which they lost unfortunately, against Pearcedale. Tonite I've got a copy of Sex and the City to watch, which I'm not expecting vmuch from at all, in fact I could barely justify the 700 meg download, which meant my ISP shaped me again, thus leading to a 40min onhold message, while I did the 5gig top for $24.95 from Iprimus which is an absolute rip-off. (not my account, they have a 20 gig limit re their plans so each month I end up spending an additional $50 to "un-shape", which is a joke. Obvs if it was my account I'd be with internode or someone else of my choosing)
Anyway, on a sex and the city tip, I've been seeing alot more of polyvore.com on the more fashion minded blogs. Dubbed by web2watch as "web 2.0 for girls", it's getting traction : Whether it's galadarling.com running a competition during her trip to NY where the "the idea is that you make a set giving us your take on how to wear : Gladiator sandals, Metallics, Purple, Blazers, Prints, Waistcoats, Headwear, Flared trousers, High waists, or 1940’s style!"
Or another example, SeaofGhosts, which is a kewl Melbourne what I am wearing today fashion blog, is giving her boyfriend Carrie Bradshaw like polyvore generated winter fashion tips (see post pic for winter fashion for guys from seaofghost) - so she can try and get him out of summer T's without causing a Mars + Venus argument. Polyvore seems to be the modern relationship dressing Secret.
Sea of Ghosts on Men's Style : "I created some polyvore sets to show him what I had in mind for him. I’ve repeated some of the items across the sets to show how to mix and match in different styles. Some of these items he probably already has in his wardrobe like the tshirts, others we’ll have to find. I would like to see him introduce some burgandy and navy blue into his colour palate."
Polyvore first hit my radar when an ex google maps product manager, Jess Lee, went to work for them. When such a big deal is made of google maps/gmail xooglers going to friendfeed, Polyvore seems more off the radar, but like the Melbourne born Skitch : These lightweight (vs desktop apps ala photoshop) but deep (when it comes to do what u can do with outfits online for example at online retailers nada) And Polyvore is fun. Now everyone can be a fashion/magazine editor. And you can make "fun" tips using the Polyvore facebook app on what your partner should wear for (insert suitable occasion) Not surprised it's becoming a bridezilla planning tool.
Jess Lee on Polyvore : "I’ve always wanted to work at a startup and felt like Polyvore was a good fit — great team, great product, just the right size (3 people at the time), healthy growth, etc. It also happened to fall at the intersection of many of my personal interests (tech, art, shopping, fashion, user-generated content). Although I was pretty happy working on Google Maps, I felt like I wasn’t learning as much new stuff anymore, and I knew that a startup would have a really steep learning curve."
The founder of Polyvore, Pasha, is ex Yahoo, and has interesting domain expertise (in creating Yahoo Pipes) but is taking it to the next level. Think of all the ecommerce stores that dont allow for any personalisation or virtual outfit planning. You'd think all e-department stores selling more than one item would want a Polyvore Enterprise ! I've actually got to spend an evening playing with the tool, as like when I learnt delicious for the first time back in Jan 2005, some tools u need to invest an hour in, so u can become an expert remixer. See the alexa numbers below, alot of people are spending the time doing so.
If u dont grok polyvore (um like your male) watch out, as your significant other may end up sending u an innocent looking polyvore weblink. Polyvore seems to solve one of those perennial problems, which is always the sign of a significant opportunity says VC 101. To finish with Sea of Ghosts and some other Polyvore evangelists :
"A summer devotee, Mister J prickles at the thought of wearing jumpers or long pants. Thankfully he has finally conceded that it is simply getting too cold to parade around in t-shirts and has agreed to let me take him shopping."
Now dont u go a changin... Oh, u can also check them out on facebook...
Classic Polyvore Evangelists (all of which any startup wants exactly this type of passion from its users) :
"Way cool and way useful for brides. Did I also mention that you can search for collages based on color palettes. I just luv that feature. It's lot of fun."
"I heard someone mention a site called Polyvore the other day and decided to have a look. I was instantly attracted. Its nothing terrible special. but its a fun way to shop and find clothes online, or to inspire outfits.. I found it inspiring. I want to buy more clothes!!!"
"Hello, are you a Polyvore whore ? I am :X Which is not the best thing to be when the exams are creeping up on me. Anyway, I thought that while I’m at it, I’ll infiltrate some of your time and get you guys addicted instead! I’ve met some stylists, and while it must be damned difficult to be scouring the whole of Singapore (despite our small size) for something they already have in mind. But if you’re a pseudo, self-proclaimed (hahahah) stylist which I imagine myself to be, you can whip up some stunning stuff with Polyvore in a matter of seconds! Yes, yes you can do it in photoshop and what-have-you, but this is wayyy more convenient. And it’s great that it’s a community where people can leave their comments and add your set to their favourites, just so that you know you’re not concocting some outrageously weird outfit, haha. Some people use it for interior design and some form of visual art too!!"
Final Note : Sites like Polyvore are really perfect examples of Web 2.0 : Low cost operations with sub 10 employees but vhigh quality management team ex google maps/yahoo pipes; Lightweight compared to heavy Photoshop software and totally new experience like twitter is new vs blogger/pyralabs; Market leader, first to market, strong viral uptake; Heavy on remix features and builds value as more items/outfits are added as more users participate; Very viral and strong word of mouth in clear demographic; Good economics in that its a tool for fashion, ecommerce, good CPM's, CPC, range of business models; Range of potential acquirers from the Conde Nast publishing/female media market to Amazon/IAC-ecommerce types to the classic Web2 Yahoo/Goog type exit. I cant remember what sort of funding or not these guys have ? Any details appreciated as it seems such a good case study...
So being at the final dodgy cough stage, I've resumed the exercise, and today while there were no MCG AFL games on : I had a Rye MPFL home game, which they lost unfortunately, against Pearcedale. Tonite I've got a copy of Sex and the City to watch, which I'm not expecting vmuch from at all, in fact I could barely justify the 700 meg download, which meant my ISP shaped me again, thus leading to a 40min onhold message, while I did the 5gig top for $24.95 from Iprimus which is an absolute rip-off. (not my account, they have a 20 gig limit re their plans so each month I end up spending an additional $50 to "un-shape", which is a joke. Obvs if it was my account I'd be with internode or someone else of my choosing)
Anyway, on a sex and the city tip, I've been seeing alot more of polyvore.com on the more fashion minded blogs. Dubbed by web2watch as "web 2.0 for girls", it's getting traction : Whether it's galadarling.com running a competition during her trip to NY where the "the idea is that you make a set giving us your take on how to wear : Gladiator sandals, Metallics, Purple, Blazers, Prints, Waistcoats, Headwear, Flared trousers, High waists, or 1940’s style!"
Or another example, SeaofGhosts, which is a kewl Melbourne what I am wearing today fashion blog, is giving her boyfriend Carrie Bradshaw like polyvore generated winter fashion tips (see post pic for winter fashion for guys from seaofghost) - so she can try and get him out of summer T's without causing a Mars + Venus argument. Polyvore seems to be the modern relationship dressing Secret.
Sea of Ghosts on Men's Style : "I created some polyvore sets to show him what I had in mind for him. I’ve repeated some of the items across the sets to show how to mix and match in different styles. Some of these items he probably already has in his wardrobe like the tshirts, others we’ll have to find. I would like to see him introduce some burgandy and navy blue into his colour palate."
Polyvore first hit my radar when an ex google maps product manager, Jess Lee, went to work for them. When such a big deal is made of google maps/gmail xooglers going to friendfeed, Polyvore seems more off the radar, but like the Melbourne born Skitch : These lightweight (vs desktop apps ala photoshop) but deep (when it comes to do what u can do with outfits online for example at online retailers nada) And Polyvore is fun. Now everyone can be a fashion/magazine editor. And you can make "fun" tips using the Polyvore facebook app on what your partner should wear for (insert suitable occasion) Not surprised it's becoming a bridezilla planning tool.
Jess Lee on Polyvore : "I’ve always wanted to work at a startup and felt like Polyvore was a good fit — great team, great product, just the right size (3 people at the time), healthy growth, etc. It also happened to fall at the intersection of many of my personal interests (tech, art, shopping, fashion, user-generated content). Although I was pretty happy working on Google Maps, I felt like I wasn’t learning as much new stuff anymore, and I knew that a startup would have a really steep learning curve."
The founder of Polyvore, Pasha, is ex Yahoo, and has interesting domain expertise (in creating Yahoo Pipes) but is taking it to the next level. Think of all the ecommerce stores that dont allow for any personalisation or virtual outfit planning. You'd think all e-department stores selling more than one item would want a Polyvore Enterprise ! I've actually got to spend an evening playing with the tool, as like when I learnt delicious for the first time back in Jan 2005, some tools u need to invest an hour in, so u can become an expert remixer. See the alexa numbers below, alot of people are spending the time doing so.
If u dont grok polyvore (um like your male) watch out, as your significant other may end up sending u an innocent looking polyvore weblink. Polyvore seems to solve one of those perennial problems, which is always the sign of a significant opportunity says VC 101. To finish with Sea of Ghosts and some other Polyvore evangelists :
"A summer devotee, Mister J prickles at the thought of wearing jumpers or long pants. Thankfully he has finally conceded that it is simply getting too cold to parade around in t-shirts and has agreed to let me take him shopping."
Now dont u go a changin... Oh, u can also check them out on facebook...
Classic Polyvore Evangelists (all of which any startup wants exactly this type of passion from its users) :
"Way cool and way useful for brides. Did I also mention that you can search for collages based on color palettes. I just luv that feature. It's lot of fun."
"I heard someone mention a site called Polyvore the other day and decided to have a look. I was instantly attracted. Its nothing terrible special. but its a fun way to shop and find clothes online, or to inspire outfits.. I found it inspiring. I want to buy more clothes!!!"
"Hello, are you a Polyvore whore ? I am :X Which is not the best thing to be when the exams are creeping up on me. Anyway, I thought that while I’m at it, I’ll infiltrate some of your time and get you guys addicted instead! I’ve met some stylists, and while it must be damned difficult to be scouring the whole of Singapore (despite our small size) for something they already have in mind. But if you’re a pseudo, self-proclaimed (hahahah) stylist which I imagine myself to be, you can whip up some stunning stuff with Polyvore in a matter of seconds! Yes, yes you can do it in photoshop and what-have-you, but this is wayyy more convenient. And it’s great that it’s a community where people can leave their comments and add your set to their favourites, just so that you know you’re not concocting some outrageously weird outfit, haha. Some people use it for interior design and some form of visual art too!!"
Final Note : Sites like Polyvore are really perfect examples of Web 2.0 : Low cost operations with sub 10 employees but vhigh quality management team ex google maps/yahoo pipes; Lightweight compared to heavy Photoshop software and totally new experience like twitter is new vs blogger/pyralabs; Market leader, first to market, strong viral uptake; Heavy on remix features and builds value as more items/outfits are added as more users participate; Very viral and strong word of mouth in clear demographic; Good economics in that its a tool for fashion, ecommerce, good CPM's, CPC, range of business models; Range of potential acquirers from the Conde Nast publishing/female media market to Amazon/IAC-ecommerce types to the classic Web2 Yahoo/Goog type exit. I cant remember what sort of funding or not these guys have ? Any details appreciated as it seems such a good case study...
posted by redbarren at 8:29 PM
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