inside the valley microcosm.

Should be a good read the Sarah Lacy book 'Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0,' - for which there could be an Aussie version subtitled 'All the things we're not'. Good Portfolio piece : "These guys are so data driven that they feel this need to keep score.. I think there's an overall cocktail of things that drive these guys - legacy, ego, competition - all those things."