"The ability to garner real CPMs, to sell ads directly, to provide innovative advertiser solutions, all depends on having tens of millions of uniques"
I was telling Duncan Riley, that coming from an online advertising background, when setting up the business I'd believed you'd need to be able to sell alot of ads on your website to pay the bills. Hence we wanted to run a blended enterprise/consumer business. (I'm aiming to have alot more time and resources to spend on the consumer side in coming months)
The quote below about needing user/advertiser scale (well the non-acquisition part) from the BuzzTracker founder (just sold to Yahoo), I totally agree with. The problem downunder is even more pronounced with no local blogads-premium type solution. It's either hire a $100K-$200k salesperson or the ultra-low cpm adsense. OK it's Saturday morning here, caffeine time. On the flipside you have blue chip advertisers who want to reach influencers etc. It's like a high school social. Caffeine.
Participate Media : "The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all dependson having tens of millions of unique visitors."
The quote below about needing user/advertiser scale (well the non-acquisition part) from the BuzzTracker founder (just sold to Yahoo), I totally agree with. The problem downunder is even more pronounced with no local blogads-premium type solution. It's either hire a $100K-$200k salesperson or the ultra-low cpm adsense. OK it's Saturday morning here, caffeine time. On the flipside you have blue chip advertisers who want to reach influencers etc. It's like a high school social. Caffeine.
Participate Media : "The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all dependson having tens of millions of unique visitors."
posted by redbarren at 9:55 AM
1 Comments:
Ben what are you talking about? perhaps you should finish the coffee and then try again. (try to write a in complete sentences easier for us snappers to read :-))
Post a Comment
<< Home