Friday, June 29, 2007

Hakia : "The decade-old exotic popularity methods to rank a Web page are increasingly becoming obsolete."


train bridge
Originally uploaded by benbarren
Hakia + Powerset are the post google, post ph'd 8 digit funded search players. While little is disclosed in public forums, this post from Hakia CEO is interesting on prioritisation of search sources : "The decade-old exotic popularity methods to rank a Web page are increasingly becoming obsolete. The next generation search systems will definitely not need these approaches any longer due to the improvements in content analysis, and due to the availability of crediblity measurements. With the same token, manipulating search results will become much more difficult by artificial means."

Case-1: Domain name : "The very first criteria for credibility is the domain and how well that domain is controlled."
Case-2: Rating : "Popularity algorithms were devised 10 years ago - at a time when such information was not readily available. But today, popularity computation by means of link referrals is like reinventing the wheel."
Case-3: Content : "The page content can be analyzed for proper language, lay out, and links. These type of analyses are very common today, but semantic analysis is necessary to assess how well a given query is represented by the page content. Without this crucial element, the credibility assessment is likely to fall short."

ZdNet on Powerset : "Powerset hopes that building a platform and attracting developers will save it from the fate of other search startups.”We are trying to challenge everything out there,” Newcomb said. He said the search companies like Kosmix had a 90 percent attrition in attention not long after their announcement. “After a few blogstorms they die–it’s the dead cat bounce model. We want to launch with super passionate people–David versus Goliath people and with the people who can build products off of our platform.”"