Blog Ad Networks : 8-10 Times Revenue; 25 Times EBITDA.

secret business
Originally uploaded by benbarren.

MacTwo Arrington makes techcrunch all the better when he quickly posts the joost to our greaders. This one is a classic where Federated's COO may have been a bit forward in mentioning revenues and earnings multiples for a mediaCO to purchase control. How allure'n.

TechCrunch : "Weisberger (COO of Federated Media) said “If Federated Media keeps performing the way we’ve predicted in 2007, it would be a really ripe time for a media player who understands this space to buy us now rather than having to buy us for a whole lot more later.” The article also said “While he was unsure how much Federated might sell for, Weisberger said similar companies have gotten 8x to 10x gross revenue…Another possible valuation for a sale of the company is a multiple of 25x EBITDA.”