"We have certainly seen instances with other properties where insiders have put reviews up for a particular hotel and it's not a legitimate review"

Selling enterprise user generated reviews solutions as one facet of my life, travel and accomodation is one category which has high consumer demand (what others are saying about specific accomodations) that needs glocal reviews.

From Reuters, this summarises a common concern of publishers often with strong customers who imagine their competitors writing a bad review. And sometimes it happens, even if it's a sub 1% problem; "We have certainly seen instances with other properties where insiders have put reviews up for a particular hotel or a particular thing and it's not a legitimate review.. " It's somebody who's in effect been paid to make the property look good." - Jeff Boyd, Priceline.com's CEO.