Realestate20.wordpress.com Blog.
I mentioned the (Australia) Real Estate 2.0 space yday, but it seems in the US, and I hope not globally, the term is trademarked to Redfin Corporation. I haven't yet received a cease and desist being in Australia (my blog has no advertising on it thus no commercial asset to go after) The pic I've flickrd from vFlyer also nicely summarises the RealEstate 2.0 value chain, which is just starting to infiltrate downunder.
Realestate20.wordpress.com Blog.
"Thanks for your quick response. You may have seen that we had a competition back in April for a new tagline: The winner got $500 and we got the rights to a new tagline, which we trademarked and have been using in commerce since June, 2006. The tagline, Real Estate 2.0, is now a registered trademark of the Redfin Corporation.. While we recognize the right for your blog to exist and look forward to many future posts from a long-overdue blog on new technology real estate sites, we’d like to respectfully ask that you change the name to a term that does not infringe on our mark. Thanks for your understanding and quick action on this.
Eric Heller, Director of Marketing, Redfin.com
I found this email a suitable footnote, while reading about the topical "upload your classifieds" tool vFlyer, profiled in VentureBeat. (which provides freemium tools to home/car/etc sellers wanting to upload their listings onto the major (free) classifieds sites. (which are just entering Australia now, with local vsns like findit.com.au...)
VentureBeat : "It is not competing with classifieds sites. It is forwarding them all traffic, wanting to avoid becoming an actual marketplace destination. (See the chart below for how vFlyer sees the market for classifieds.) Rather, it wants to serve people who want to post ads, and let them do it with as much freedom of expression as possible. With a house ad, you will always have to list the price, and the number of bedrooms and bathrooms. But vFlyer lets you highlight it with different colors and additional photos and links. It makes money when people looking at the flyer, say at Craigslist or Oodle, click on the flyer link for more information. This takes them back to the flyer’s URL at the vFlyer site, where vFlyer presents the viewer with advertising relevant to the product being sold. VFlyer charges a fee for helping you advertise at sites with paid listings. So the question is whether a sufficient number of people adopt vFlyer to let it make money."
Realestate20.wordpress.com Blog.
"Thanks for your quick response. You may have seen that we had a competition back in April for a new tagline: The winner got $500 and we got the rights to a new tagline, which we trademarked and have been using in commerce since June, 2006. The tagline, Real Estate 2.0, is now a registered trademark of the Redfin Corporation.. While we recognize the right for your blog to exist and look forward to many future posts from a long-overdue blog on new technology real estate sites, we’d like to respectfully ask that you change the name to a term that does not infringe on our mark. Thanks for your understanding and quick action on this.
Eric Heller, Director of Marketing, Redfin.com
I found this email a suitable footnote, while reading about the topical "upload your classifieds" tool vFlyer, profiled in VentureBeat. (which provides freemium tools to home/car/etc sellers wanting to upload their listings onto the major (free) classifieds sites. (which are just entering Australia now, with local vsns like findit.com.au...)
VentureBeat : "It is not competing with classifieds sites. It is forwarding them all traffic, wanting to avoid becoming an actual marketplace destination. (See the chart below for how vFlyer sees the market for classifieds.) Rather, it wants to serve people who want to post ads, and let them do it with as much freedom of expression as possible. With a house ad, you will always have to list the price, and the number of bedrooms and bathrooms. But vFlyer lets you highlight it with different colors and additional photos and links. It makes money when people looking at the flyer, say at Craigslist or Oodle, click on the flyer link for more information. This takes them back to the flyer’s URL at the vFlyer site, where vFlyer presents the viewer with advertising relevant to the product being sold. VFlyer charges a fee for helping you advertise at sites with paid listings. So the question is whether a sufficient number of people adopt vFlyer to let it make money."
posted by redbarren at 8:11 PM
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