"Human interface cognitive load is proportional to the number of clicks/keystrokes/gestures"
So it's Monday Oscars day. If there's one thing i've learnt in last 2 years it's the "consumer experience" (or navigation, UI, user precedenet etc) needs to be designed differently to the last generation of pro/top down 1.0 sites. Threading the needle between small being the new big, and big being the new big.
What do you want people to do on your home page pre-click, and then what do u want them to click on ? OK Monday morning, back to work. Listening to Cam's private equity gekko podcast, which seems a suitable audio start to week.
Tantek : "Hypothesis 1: Human interface cognitive load is proportional to the number of clicks/keystrokes/gestures : More specifically, all other things being equal, the cognitive load required to complete an action or task in a human computer interface is directly (probably linearly) proportional to the number of clicks and keystrokes required to complete that action or task. Cognitive load can be roughly defined as "how mentally easy/hard it feels to do something". "
What do you want people to do on your home page pre-click, and then what do u want them to click on ? OK Monday morning, back to work. Listening to Cam's private equity gekko podcast, which seems a suitable audio start to week.
Tantek : "Hypothesis 1: Human interface cognitive load is proportional to the number of clicks/keystrokes/gestures : More specifically, all other things being equal, the cognitive load required to complete an action or task in a human computer interface is directly (probably linearly) proportional to the number of clicks and keystrokes required to complete that action or task. Cognitive load can be roughly defined as "how mentally easy/hard it feels to do something". "
posted by redbarren at 9:39 AM
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