Saturday, February 03, 2007

325 Gold Street, 6th Floor, Brooklyn, NY 11201


etsy labs
Originally uploaded by benbarren.
The worst thing about being a startup is lack of resources and working by yourself and in small teams of 1,2,3,4 people. So one of Union Square's Ventures investments - etsy.com (ebay for premium handmade folky goods) - is following the stage 2 of the dream by creating a commercial meets creative space, in Brooklyn. (i've heard of similar popping up downunder with all this interactive agency competition)

It's a neat comparo b/w 1.0 + 2.0 - When you think about the amount spent on infrastructure, logistics and warehouses for Kozmo and Webvan last time. It also shows SIZE MATTERS. And size created by funding too : i assume it's not being funded solely out of Etsy profits.

Any significant change can be created by and catalysed thru one or a handful of people, but to affect the change requires the participation of many more. Etsy Labs will envied by lots others who would like their own clock tower and 6th floor community. Unless it ends in tears :) Nothing ventured, nothing....

Etsy : "A couple of months ago, Etsy leased its first ever commercial space in Brooklyn, NY. Being the creative folks that we are, you know we would never be satisfied with some depressing, cubicle-strewn, scheisse box of an office in Midtown. Instead, we decided to find a space that will not only serve as Etsy HQ, but that will also be a communal creative space where we could offer resources, support, and classes to our users and the DIY community at large."

They really need to get Keith and the Girl (#1/#2 podcast on podcastalley) there soon (whose "podstudio"/Chemdas place is right near there) to do a podcast... now that would be something we could all enjoy...