Saturday, January 06, 2007

There's a F430 in the Driveway for the best Digg Salesperson alludes EIA.


dash comparo
Originally uploaded by benbarren.
Jason, with the 24" iMac I've decided I must have unless they come out with something better next week (im on a 20" imac and its best computer ive ever had) Calacanis, makes me laugh talking about the perennial digg acquisition metrics (and the more interesting notion of whether they need to create new brands - and likely new website consumer experiences in each of the content verticals - to successfully go after new demographics).

I'd say by the look of Digg's new UI (still one of the best designed sites out there - utility and modern style) which is giving more horizontal nav bar real estate to new verticals such as Podcasts! (which btw isn't really being of huge value as end users arent tagging great individual podcast episodes, rather tagging the show itself, thus ending up with the same crap we see on itunes, podcast alley top 50, podshow, yahoo podcasts and so on : The algorithms for podcast filtering needs to be focused on individual episodes not the show itself, or the data becomes meaningless - just another popularity contest : So rather than being told here are the top 10 podcasts : I could be told - here are the Top 10/100 rated episodes of the week, now let me auto-subscribe-sync-download that onto my Calacanis-Winer-Rojas poddevice)

The death of 1000 cuts theory (Vertical by Vertical : demo by demo.) was a core insight for the Top 10 globally by size yellowpages business I worked at dotcrash which was the then half government owned regulated leader with billions of small business listing ads. "Why look up travel agents in the book/website directory when I can use wotif/kayak ? etc" (the other theory expounded was "google is the first real competitor for a long time...")

In an MBA they will teach this by looking at success of Walmart and demise of department store. For digg, it means not ending up like del.icio.us (with the trendy blue dots, daylife etc now chipping away) But should they create new brands like Reddit created lipstick.com for conde nast, which helped catalyze the acquisition, and fuel the creative fire for Aaron now posting daily. ("the grey conde walls...")

JC : "The real challenge for Kevin and Co. at digg now is that they probably raised their $8.5m round at 60-80M post-money. That means that the latest round of investors are going to look for 10-20x that amount as an exit. That's a 600M -1.6B exit. That means they have to get to $30-50M in revenue. That means that Kevin is right when he says they have no interest in selling the company--they've got 4-5 years of work to get to those revenue numbers... start building the sales for now because to hit those numbers you need a 20-person sales team."

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