Y! Social Media for All. 2 Execs Leave Building.

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Originally uploaded by George.

I've always one to co-opt the latest buzzword - at the earliest stage, then into snark, mainstream adoption, and then as it slowly or quickly morphs into atrophy. So "Web 2.0" I still use in Australian meetings; "UGC - User Generated Content" is good, but the one I use without too much snark, that doesn't position this new web thang too far left or right is "Social Media"

So in Semel's Yahoo Re-Org today (maybe Yahoo really is a new version of a studio), when he dropped "Social Media" I had to pastiche it onto my blog, if anyone I've been meeting with thinks I've been making the term up. (Australia is 24 hours away on a plane, buzzwords in day to day use travel 18-36 months behind)

From Yahoo's Press Release one of their goals is to : "Create leading social media environments -- Yahoo! will leverage its strong positions in community, communications, search, as well as media content across its global network to create leading social media environments, which will encourage every user on the Yahoo! network to participate in the consumption and publishing of information, and knowledge through tagging, reviewing, sharing of images and audio, and other social media activities."