Sunny Side up for the Video-EggNetwork.
The Video Ad space (and use of social networks as a pathway to monetisation) is getting more and more interesting, imagine what it looks like in 5 years (myspace was considered a no advertiser go only a quarter ago), yikes.
YFinance : "The Eggnetwork makes it easy for advertisers to reach the large, targeted audiences of social networks with a single transaction. Through its relationships online communities, VideoEgg delivers as many as 20 million video streams each day. Focusing on the end-users, the network also gives viewers a choice about which ads they want to watch. Its ad insertion options include permission-based video ads, sponsored content, and post roll. These options were created to maintain an uninterrupted user experience and enable publishers to increase content and activity within their own sites."
Gigaom say that these 20million daily video streams are somehow being screened by a real person, would love to know how that is going to happen. Without doubt, one of the biggest byproducts of blogging - text, image and video and one of the inflection points for mainstreamisation is the ability to knock out in appropriate content : Manually though doesnt sound like at all great economics. "To assuage those concerns, VideoEgg promises each video will be reviewed by a real person before it is paired with an ad. Sounds like a fun job."
It would also be interesting to know how VideoEgg source their ads, and what the profile of advertisers is, and any plans for self service. Paul Cashmore says "They’re also claiming a clickthru rate that’s 5 times better than banner ads." - If they are referring to 468 X 60's that's easy, I wonder how they compare against islands, leaderboard and more so Eyeblaster type formats.
YFinance : "The Eggnetwork makes it easy for advertisers to reach the large, targeted audiences of social networks with a single transaction. Through its relationships online communities, VideoEgg delivers as many as 20 million video streams each day. Focusing on the end-users, the network also gives viewers a choice about which ads they want to watch. Its ad insertion options include permission-based video ads, sponsored content, and post roll. These options were created to maintain an uninterrupted user experience and enable publishers to increase content and activity within their own sites."
Gigaom say that these 20million daily video streams are somehow being screened by a real person, would love to know how that is going to happen. Without doubt, one of the biggest byproducts of blogging - text, image and video and one of the inflection points for mainstreamisation is the ability to knock out in appropriate content : Manually though doesnt sound like at all great economics. "To assuage those concerns, VideoEgg promises each video will be reviewed by a real person before it is paired with an ad. Sounds like a fun job."
It would also be interesting to know how VideoEgg source their ads, and what the profile of advertisers is, and any plans for self service. Paul Cashmore says "They’re also claiming a clickthru rate that’s 5 times better than banner ads." - If they are referring to 468 X 60's that's easy, I wonder how they compare against islands, leaderboard and more so Eyeblaster type formats.
posted by redbarren at 4:36 PM
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