"I think Fairfax sees the future of on-line as community."
All Men are Liars is Fairfax's man's man post metro-sexual blog that wingmans the high traffick'd Ralph-esque M not MA rated Sam and the City. Here he gets into corporate strategy of blogs downunder after a reader asks what Fairfax have to gain, hehe. He may be lying or not but it's all good. Just ask Mr Farmer.
Q : "What's the purpose of this blog? I mean, it's nice for we punters to be able to blow a bit of hot-air around the place but what's in it for Fairfax? (RandomGuy)"
A: "Ummm, to make money? Seriously? I think Fairfax sees the future of on-line as community. People come back to sites that give them a good feeling and blogs can deliver that in a way that straight news does not. Blogs also deliver you the wisdom of crowds, so the topic becomes much bigger than one person's perspective. This all translates to traffic, which translates to advertising revenue."
Q : "What's the purpose of this blog? I mean, it's nice for we punters to be able to blow a bit of hot-air around the place but what's in it for Fairfax? (RandomGuy)"
A: "Ummm, to make money? Seriously? I think Fairfax sees the future of on-line as community. People come back to sites that give them a good feeling and blogs can deliver that in a way that straight news does not. Blogs also deliver you the wisdom of crowds, so the topic becomes much bigger than one person's perspective. This all translates to traffic, which translates to advertising revenue."
posted by redbarren at 10:28 AM
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