"Create a large community of like-minded smart developers who cluster around your company.."

Holly loves Libsyn
Originally uploaded by NickStarr.

Joel's Spolksy piece on "finding great developers" is taking up a large percentage of my time at the moment. Going to the next level, its probably the most important capability after cashflow management. One of the main strategies he suggests which I agree with (especially the hard bit) is :

"Build the community (*hard) : The idea here is to create a large community of like-minded smart developers who cluster around your company, somehow, so you have an automatic audience to reach out to every time you have an opening."