"The bad reviews helped us get better, because we listened."
Gotta love the 2 edged sword that is hyperlocal reviews. The SF Gate has an interesting case study on cafe owner Fars who opened "Cafe Grillades" and after the opening weekend customers posted on Yelp : '"This place truly sucks," wrote one reviewer. "It's void of any atmosphere whatsoever, service is nonexistent, food not even worth mentioning. The hospital cafeteria at UCSF is more inviting."'
Poor Fars : "After those initial slams, he (Fars) posted a public apology on Yelp. He fired three employees and hired a consultant to train the rest. He contacted the critical reviewers privately and invited them back to the restaurant.".. "The bad reviews helped us get better, because we listened," Fars said. "To be honest, I can't tell if those reviews hurt us. But they hurt me personally. I didn't open this business to make people unhappy."
Hyperlink : Interesting article (while speaking local) written by a newspaper schooled exec over at Editor and Publisher : "It is instructive that after twelve years of the consumer web, not a single example of breakthrough online innovation has emerged out of a newspaper company. Not in recruitment. Not in auto. Not in classifieds. Not in shopping, directory, new ad models, or content aggregation. The Real Cities ad network, created by Knight Ridder, comes close, but lacks the scale or technology to earn the title “breakthrough”, as would Advertising.com or Google AdSense."
Poor Fars : "After those initial slams, he (Fars) posted a public apology on Yelp. He fired three employees and hired a consultant to train the rest. He contacted the critical reviewers privately and invited them back to the restaurant.".. "The bad reviews helped us get better, because we listened," Fars said. "To be honest, I can't tell if those reviews hurt us. But they hurt me personally. I didn't open this business to make people unhappy."
Hyperlink : Interesting article (while speaking local) written by a newspaper schooled exec over at Editor and Publisher : "It is instructive that after twelve years of the consumer web, not a single example of breakthrough online innovation has emerged out of a newspaper company. Not in recruitment. Not in auto. Not in classifieds. Not in shopping, directory, new ad models, or content aggregation. The Real Cities ad network, created by Knight Ridder, comes close, but lacks the scale or technology to earn the title “breakthrough”, as would Advertising.com or Google AdSense."
posted by redbarren at 11:32 PM
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