Local Contextual on Google Maps.
It's blowing a bit of a mini-seaside gale down here this morning, and "local contextual" is one of my high priority areas of interest at moment : So Google's leveraging and pathway to (free/performance) monetisation of Google Maps is an interesting strategy.
People often question me on the value of "local" - and when it comes to communities, content and advertising - local often beats global. Fact is people shop and interact close to home - Whether it be McDonalds, Wal-Mart (Bunnings here) or their local favourite; "Aggregating eyeballs" at the local level will only increase in value, irrespective of where the technology and software tools have been developed.
NYT : "Google will let any business offer discount coupons to people who use its Google Maps service, which also acts as an online yellow pages. A business will be able to upload information for coupons, including images, and Google will display a link to those coupons when the business name is displayed. Users can then print the coupons and take them to the merchant."
People often question me on the value of "local" - and when it comes to communities, content and advertising - local often beats global. Fact is people shop and interact close to home - Whether it be McDonalds, Wal-Mart (Bunnings here) or their local favourite; "Aggregating eyeballs" at the local level will only increase in value, irrespective of where the technology and software tools have been developed.
NYT : "Google will let any business offer discount coupons to people who use its Google Maps service, which also acts as an online yellow pages. A business will be able to upload information for coupons, including images, and Google will display a link to those coupons when the business name is displayed. Users can then print the coupons and take them to the merchant."
posted by redbarren at 9:37 AM
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