Dowunder Internet Ads about to Overtake Magazine Ads.
I'll blog this for the regional part of the business plan. (so I know where the link.source is).. Internet advertising (already bigger than cable and outdoor ads downunder) is about to take magazine advertising, which is good news for local blogs if they are the new iteration of trade, niche and content specific media.
I'm going to be interested to see the ratio of future user and advertiser market share between main media online brands and startups. (at the moment the former are better positioned thru lack of new consumer companies coming thru similar to what happened in the US with facebook, myspace and youtube.)
The (Astonished) Australian : "INTERNET advertising grew by an astonishing 59.4 per cent to $778 million in the year to June, as advertisers reported "disillusionment" with traditional media. At current growth rates, internet advertising will overtake the $978 million magazine advertising industry by December, according to internet research firm Frost & Sullivan."
I'm going to be interested to see the ratio of future user and advertiser market share between main media online brands and startups. (at the moment the former are better positioned thru lack of new consumer companies coming thru similar to what happened in the US with facebook, myspace and youtube.)
The (Astonished) Australian : "INTERNET advertising grew by an astonishing 59.4 per cent to $778 million in the year to June, as advertisers reported "disillusionment" with traditional media. At current growth rates, internet advertising will overtake the $978 million magazine advertising industry by December, according to internet research firm Frost & Sullivan."
posted by redbarren at 9:44 PM
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