Aussie Podcast Market Share Stats.
I've got to say I'm listening to more and more Aussie Pro Podcasts in addition to my stable Keith and the Girl, TPN, Coverville, and Loudspeakers and whatever else turns up in my Ipodder and Itunes.
Through gnoos, we are indexing alot of podcasts as they are just another type of RSS to us. (note to self - prioritise/create a podcasting vertical that dynamically aggregates and break up the latest podcasts into a browse/vote/rate/comment page) Anyway, as a result I'm also listening to alot of pro content from Austereo, DMG/Nova, and ABC/Triple J.
I'll admit to liking some of Kyle (from Aus Idol) interviewing Big Brother evictees, as well as the classic Merrick and Rosso's "Original Pirate Material" podcast, which comes along with a daily 20 minute summary of their morning show (like Kate + Hughesy which is also great but no pirate material)
The Pirate Material from the Lads is great because they can swear and be more explicit than they can on public mainstream radio. (tangent : obviously also TV stations and radio vlogs are merging in a way too esp as Itunes supports both - note yday's announcement of Tony Faure now coming full circle as CEO of ninemsn where the article mentions success of video at ninemsn - "PBL executive chairman James Packer said at the time that ninemsn was doing "well over two million video streams a month" and there had been 400,000 screenings on the day of the rescue of the two miners.")
The numbers on podcast downloads cited by the Fairfax article (when something runs in SMH and The Age online as they do, what should the actually source be, for all you librarian/academic bloggers out there ?) seems to support podcast hitting mainstream - probably helped by Itunes Australia, as well as radio stations realising there are new non geographic channels to distribute already produced content, as well as new material.
And while some may debate high and low culture, Australia's tradition of putting their best comedians into high paying breakfast radio gigs funded by advertising, suits me fine, esp when they produce a daily RSS audio feed for me to timeshift.
There are so many limitations to typical radio anyway : How many morning radio shows can one listen to in the morning (ie 6am is often when content is best/less restricted), not to mention those outside your geographic radio zone.
Podcast Market Share Downunder (SMH/The Age)
The order is mine based on numbers in the article.
- #1 ABC Radio
* 1.5m podcast downloads in June 06 growing to 2 million podcasts a month by the end of 2006
* ABC Radio in June had 1.5 million podcasts downloaded in June
* ABC top podcast shows were Life Matters (135,000-plus per week) and Late Night Live (100,000 per week).
- #2 Austereo (Fox, MMM incl podcasts such as The Cage, Matt + Jo, Kyle + Jackie O Show)
* 2006 podcast downloads were 700,000-800,000 each month and "headed for 1 million by December."
- #3 Nova (Merrick and Rosso, Hughesy + Kate)
* 300,000 monthly downloads.
- #4(co) Macquarie Radio (Alan Jones)
* 250,000 monthly downloads
* 100,000 per month for Alan Jones
- #4(co) TPN (Cameron Reilly and 70 niche targeted shows)
* 250,000 monthly downloads.
Obviously this is becoming a very interesting market as the amateurs and the pros slug it out, while building the category together, and being symbiotic in the same way that bloggers and journos are intertwined.
Advertisers should get onto the TPN Ebay Advertising Auctions. Its definitely only Act One for podcasting downunder. Anyone with additional podcasting marketshare stats for other shows (eg Rove said his podcast was #1 on Itunes) please share. I'd also be interested in the geographic breakdown of the podcast usage. (Australia vs World %'s)
Through gnoos, we are indexing alot of podcasts as they are just another type of RSS to us. (note to self - prioritise/create a podcasting vertical that dynamically aggregates and break up the latest podcasts into a browse/vote/rate/comment page) Anyway, as a result I'm also listening to alot of pro content from Austereo, DMG/Nova, and ABC/Triple J.
I'll admit to liking some of Kyle (from Aus Idol) interviewing Big Brother evictees, as well as the classic Merrick and Rosso's "Original Pirate Material" podcast, which comes along with a daily 20 minute summary of their morning show (like Kate + Hughesy which is also great but no pirate material)
The Pirate Material from the Lads is great because they can swear and be more explicit than they can on public mainstream radio. (tangent : obviously also TV stations and radio vlogs are merging in a way too esp as Itunes supports both - note yday's announcement of Tony Faure now coming full circle as CEO of ninemsn where the article mentions success of video at ninemsn - "PBL executive chairman James Packer said at the time that ninemsn was doing "well over two million video streams a month" and there had been 400,000 screenings on the day of the rescue of the two miners.")
The numbers on podcast downloads cited by the Fairfax article (when something runs in SMH and The Age online as they do, what should the actually source be, for all you librarian/academic bloggers out there ?) seems to support podcast hitting mainstream - probably helped by Itunes Australia, as well as radio stations realising there are new non geographic channels to distribute already produced content, as well as new material.
And while some may debate high and low culture, Australia's tradition of putting their best comedians into high paying breakfast radio gigs funded by advertising, suits me fine, esp when they produce a daily RSS audio feed for me to timeshift.
There are so many limitations to typical radio anyway : How many morning radio shows can one listen to in the morning (ie 6am is often when content is best/less restricted), not to mention those outside your geographic radio zone.
Podcast Market Share Downunder (SMH/The Age)
The order is mine based on numbers in the article.
- #1 ABC Radio
* 1.5m podcast downloads in June 06 growing to 2 million podcasts a month by the end of 2006
* ABC Radio in June had 1.5 million podcasts downloaded in June
* ABC top podcast shows were Life Matters (135,000-plus per week) and Late Night Live (100,000 per week).
- #2 Austereo (Fox, MMM incl podcasts such as The Cage, Matt + Jo, Kyle + Jackie O Show)
* 2006 podcast downloads were 700,000-800,000 each month and "headed for 1 million by December."
- #3 Nova (Merrick and Rosso, Hughesy + Kate)
* 300,000 monthly downloads.
- #4(co) Macquarie Radio (Alan Jones)
* 250,000 monthly downloads
* 100,000 per month for Alan Jones
- #4(co) TPN (Cameron Reilly and 70 niche targeted shows)
* 250,000 monthly downloads.
Obviously this is becoming a very interesting market as the amateurs and the pros slug it out, while building the category together, and being symbiotic in the same way that bloggers and journos are intertwined.
Advertisers should get onto the TPN Ebay Advertising Auctions. Its definitely only Act One for podcasting downunder. Anyone with additional podcasting marketshare stats for other shows (eg Rove said his podcast was #1 on Itunes) please share. I'd also be interested in the geographic breakdown of the podcast usage. (Australia vs World %'s)
posted by redbarren at 3:42 PM
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