Tuesday, June 27, 2006

THE STORY : "Is this something like “The Devil made me do it ?”


BarCamp San Francisco
Originally uploaded by miss_rogue.
BadPitch.Blogspot.com provide virtual 2.0 entrepreneurs the next time you are approached by the media, conference organisers or at a family dinner to talk about blogs, etc.

Media Outlet : Duh
Reporter: Get the spelling right so you can Google them as needed.
Story Angle: Be smart here and ask questions. Is it a roundup with all of your competitors, or a feature on your company?
Deadline: This drives the interview timing, but it also tells you how much of the story you might appear in.
Run Date: It's usually not always the day after the deadline.
Preliminary Questions: Starter questions help prepare the interviewee.

Marc Cuban has another take on the process : "Is this something like “The Devil made me do it ?”. Is there some invisible editor in the ether doling out assignments ? How does someone “make themselves the story ?”

(I also like Jason Calacanis' line to newly funded bloggers who are building businesses : "STARTING IS EASY, FINISHING IS HARD" - I have a line I constantly tell myself learnt last time "things are never as good or as bad as they seem.")