Monday, June 26, 2006

DoomedAdvertiser.com


wedding rollers
Originally uploaded by benbarren.
DoomedStartup.com may be in the business of writing less than glowing reviews of emerging companies, but on a Monday morning with my own serverbeach.com problems I still have to chuckle at their take on gather.com - who has raised $6M.

To me, both gather.com and newsvine.com are attacking similar markets. (pro news meets citizen journalism) They've both built nice products but there isn't enough 'edge' or 'hyperlocal' elements for me, to use 2.0 jargon. They may need an om or scoble to position their products to the world.

DoomedStartup.com : "Doing a little bit of everything doesn't work for startups; to succeed, they have to be much better than whatever's already popular. It's hard enough to be the best at one thing, much less four... A social site that centers around user-generated content and pays members who create popular content is probably a good idea, but a startup run by non-technical people with bad taste and a penchant for spending money fast is doomed."

BB : I was just reflecting at how normal I think it is now that there are sites such as doomedstartup.com, and we dont even bat an eyelid. Its a normal check'n'balance of launching a new web business, or "keeping the bastards honest" to use a famous Australian Politics quote. (Don Chipp ?)
If you dont get found out by usage numbers, or standard financial analysis - "What is your business model ?" (talked about yday at bloggerconiv) vertical niche content players in the doomedstartup space are going to go after you... no wonder Mr Jarvis has such a good piece on why advertisers, their agencies, and above the line TV budgets, will soon be privvy to the same doomedadvertiser.com analysis !

BuzzMachine :
"But this won’t last for long, as one client and then one agency discovers that the lazy, traditional, one-stop-shopping of TV upfront and the big-media lunch circuit is inefficient, wasteful, untargeted, irrelevant, and ultimately damned irritating to your customers. Once that tipping point comes, dollars will start flowing to the upstarts online — not as many dollars concentrated in a few places as before, but spread out far and wide."

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