To MySpace Australia or Not to Be

cute doggy
Originally uploaded by benbarren.

Caught up with Jo 'now Yahoo7 worked together @ Sensis' Gaines, who is kicking goals at the latest cross media Aussie JV. We started with the classic MySpace discussion - and whether it would decline or grow - and specifically what it meant to the Aussie market and the recent MySpace AU front page. ("Hi. How are you ? How long has it been ?" "2 years." "Jeez. 2 Years. So what do you think about MySpace ?" "Sellout :)" "Do you want a coffee ?" "Yup. We'll have a soy cappucino and a latte.")

Anyway, Publishing 2.0 taps into this debate with some Alexa Graphs and 2 bulletpoints :

1. When a fad becomes overhyped, teens will eventually retreat
2. Most teens know that MySpace isn’t entirely safe

I dont think MySpace is retreating anytime soon, although their AU and non US localisation strategy is yet TBC. (i then got stuck in a 5 hour commute which cost me $45 to get home so apologies for emails-calls i missed)