Saturday, May 20, 2006

+House +Cuddy


house cuddy
Originally uploaded by benbarren.
It annoys me that if I want to see the latest episode of House, with Cuddy + her fertlisation requirements, that I need to know my Port 80/Bit Torrent very well. So people like me who might not have patience for downloading gigs of TV content, will instead read blogs like TVgasm - who analyse the latest (insert favourite TV Show eg House) episode, in a 'like you were there' stream of consciousness way.

TVgasm, is just an example of sites/blogs which the broader Australian internet population have no idea exist. Go to google and search 'house' or 'cuddy' or 'tvgasm + house' and dont expect to get the latest being said about House and Cuddy - instead you will get the most linked to House site, some SEO, and then some clips from Google News index.

Heck, even my parents LOVE House : And by TV ratings, so do most of the (white collar) world, no matter how much the writers push House into being an arsehole / on Vicodin / on morphine. House tells it as it is.

Now bloggers jump up when the Chinese government censor what is (politically controversially) written and (not) indexed thru search engines. In countries like Australia, the truth is far less political and MI3'ish, but still significant if freedom of information is important to you; In Australia for example, our global search indexes simply do not include or prioritise obsessed and good sites like TVgasm.

There are not millions of blogs/websites like TVgasm. Probably 50 or so that really matter, who write about TV globally; Most focus on particular shows. (like spinstartshere.com in australia will focus on neighbours and australian idol etc) TV here is just symbolic of a niche area of search / vertical / content / interest where people with passion, expertise and community will (now esp with blogs) write about what matters to them. Or like me, at least note it, if not getting into metaphysical debates about passion vs rationality and whether one should express what is inherent, thru text., or just let expression/creation figure itself out.

For example, thru gnoos, we're also finding thru blogs we index like eatstuff.net, a very active group of Aussie "food bloggers" : There are probably 100 Aussie bloggers about food, that write vwell and are experts. Then there are the "librarian bloggers", "afl bloggers", not to mention media blogs, from Fairfax and News which are getting 8-200 comments per post (and whose traffic is sky rocketing)

So with gnoos, we think it's better to focus on the best 25K-50K (local first and global) blogs and media websites, rather than compete against the 20B of google, or even the 30M+ of technorati - because there is a quality/quantity trade-off; Just not that many people write about House and Cuddy in a way that I want to read about it, when I could be opening Azureus.