355 Comments on Da Vinci Code Post on SMH Blog
People who question me in "meetings" or "catchups" about the local demand for blogging etc, have got to (or even better dont) look at the raw data. You cant get a blog from major media in Australia. You can comment on some stories, where optionally you can leave your phone number sometimes which is a bit wacko.
So Fairfax's SMH Entertainment blog, had some pretty basic data about Da Vinci Code ratings. There are 355 comments on the one post; That is what I call major latent demand. Look at other examples not yet fertilised : The AFL and NRL for example, have very few sports blogs created around them; In gnoos we are finding many more food blogs, and even more librarian blogs than AFL + NRL. This is an example where some verticalised structured blogging tools around sport, leveraging of sporting communities and media - can tap into a very deep demand for people to talk about their sport, team and latest developments.
Footy and Blogs go together in such a Fundamental way. And the (old and new) media have a real role to play in both the provision of the tools, and in the aggregation and filtering of content. I reckon 4'n'20 should be the sponsor. (im probably playing out annoyances of opportunities i would have liked developed when i did work on afl.com.au but found it hard to actually close "beyond banner" opportunities - oh well these things take time)
There is a balance that will be found in these things, but at moment, there are only some isolated Aussie bloggers about footy, when down the track it will look totally obvious that someone would have a tab on their own page in their team colours where they track what other punters and experts and saying, and they have their own 2 cents thrown into the dialogue. Go the dees.
So Fairfax's SMH Entertainment blog, had some pretty basic data about Da Vinci Code ratings. There are 355 comments on the one post; That is what I call major latent demand. Look at other examples not yet fertilised : The AFL and NRL for example, have very few sports blogs created around them; In gnoos we are finding many more food blogs, and even more librarian blogs than AFL + NRL. This is an example where some verticalised structured blogging tools around sport, leveraging of sporting communities and media - can tap into a very deep demand for people to talk about their sport, team and latest developments.
Footy and Blogs go together in such a Fundamental way. And the (old and new) media have a real role to play in both the provision of the tools, and in the aggregation and filtering of content. I reckon 4'n'20 should be the sponsor. (im probably playing out annoyances of opportunities i would have liked developed when i did work on afl.com.au but found it hard to actually close "beyond banner" opportunities - oh well these things take time)
There is a balance that will be found in these things, but at moment, there are only some isolated Aussie bloggers about footy, when down the track it will look totally obvious that someone would have a tab on their own page in their team colours where they track what other punters and experts and saying, and they have their own 2 cents thrown into the dialogue. Go the dees.
posted by redbarren at 3:24 PM
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