27% Heard of Podcasting : 11% Listened to It
Sometimes I get into regional discussions about the importance of RSS vs Blogs vs Podcasts vs Media and so on. Well RSS technically drives all of them, if not a majority of how consumers digest/subscribe.
When regional online businesses are still largely run on HTML and an adserver (throw in some google adsense for non Tier A publishers) and there is a large global non-US opportunity in the interim. I'll shutitup now :) Look at the graph pictured !
Report Highlights:
The weekly Internet radio audience : 50%+ last year.
19% of 18-34yrs listened to Internet radio in last week.
Satellite radio subscribers twice as likely : 100K+ households
Many people are still confused about what podcasts are.
Podcasting attracts a relatively youthful audience.
More than half of listeners are under 35.
11% of all Americans have listened to audio podcasts.
Equals 27 million Americans that have tried podcasts.
More than half of all teens own an iPod or other portable media player.
When regional online businesses are still largely run on HTML and an adserver (throw in some google adsense for non Tier A publishers) and there is a large global non-US opportunity in the interim. I'll shutitup now :) Look at the graph pictured !
Report Highlights:
The weekly Internet radio audience : 50%+ last year.
19% of 18-34yrs listened to Internet radio in last week.
Satellite radio subscribers twice as likely : 100K+ households
Many people are still confused about what podcasts are.
Podcasting attracts a relatively youthful audience.
More than half of listeners are under 35.
11% of all Americans have listened to audio podcasts.
Equals 27 million Americans that have tried podcasts.
More than half of all teens own an iPod or other portable media player.
posted by redbarren at 5:30 PM
<< Home