Newscorp's Mobile Studio - Mobizzo

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Originally uploaded by JonBauer.

Sounds like a nice little earner : "News Corporation has created a mobile entertainment store called Mobizzo and a production studio to focus exclusively on developing cellphone entertainment in much the same way that 20th Century Fox creates movies and television. What they came up with seems simple: text alerts from a gossip column in a British tabloid, The Sun, and kung fu movie posters and yoga and meditation music from the Star media group in Hong Kong. So far, Mobizzo has acquired some of its 2,000 pieces of content from the unlikeliest places: a Hollywood tattoo designer, a Chinese art collective and a Los Angeles street artist. Rupert Murdoch, the News Corporation's chief executive, is so taken with the idea, executives say, that he wants Mobizzo to be a global brand by the end of the year."