Thursday, February 23, 2006

Clicking on the Nicole Lenz/Paris Video RSS Ad Not


nicole lenz
Originally uploaded by benbarren.
The BlogHerald's been ripping it up, and the A+ mid generation Scoble himself notes why RSS advertising hasnt take off yet. Funny, I thought it was because no-one, Microsoft and Google included, had developed a self service contextual rss ad auction platform that works. That people click on. I think the below reasons are subjective distractions not grounded in the science of click math. Scobleizer :

1) The audiences are too small.
2) The audiences are too geeky and too full of smart people. Hint, those people don’t click on advertisements unless they are very targetted!