Brands within Brands for RSS
So I open up Australia's equivalent to WSJ today (AFR) and it mentions our leading upmarket department store DJ's (whose stock is up 50% recently due to good execution on premium brands) is focusing more and more on brands within brands in their stores. With recent 'mini-stores' for Prada and Burberry they haven't tried to mingle/merge/co-opt their retail branding with that of the luxury brand. They are distinct, separate, unique. In the mid-term for the RSS reading market, the same thinking will need to apply to technical and UI decisions about how to separate content sources (tags, feeds, items) which have very different purpose, branding, environment, and authorship (not to mention audience segments and popularity/recency issues with the indexed content)
Think about how women from when they are barely tweens start reading Dolly then move onto Cosmo, then Marie Claire etc. An online equivalent is the 'ghetto-ized' design of the myspace/facebook audience for example who want raw, authentic, edgey experiences. (and boomers who want the same thing with leather and GPS) Even the current interest (ala techcrunch, backpack etc for the slightly cartoony, blog inspired designs) versus what you receive when it the data is stripped and commoditized thru MyYahoo, Rojo etc
When Fred Wilson says RSS is dead and he prefers a blogroll, other VCs mentioning there is no serendipity in 'personalised media', and Marc Cuban saying 'suggestive programming' is needed - they are all right. RSS vs ART, hehe.
Now can Pandora please create a Meta-Channel of my choices instead of me having to every 25 minutes (quality seems to decrease on each channel after the first 5-6 songs) choose a new mood/artist/song. In Australia with slow broadband, Im also very impressed with the streaming of Pandora - It seems to keep playing for quite awhile even if your wireless network is down. But my free trial as beta tester is over. $36. LastFM on the other hand is a buffering nightmare downunder.
Think about how women from when they are barely tweens start reading Dolly then move onto Cosmo, then Marie Claire etc. An online equivalent is the 'ghetto-ized' design of the myspace/facebook audience for example who want raw, authentic, edgey experiences. (and boomers who want the same thing with leather and GPS) Even the current interest (ala techcrunch, backpack etc for the slightly cartoony, blog inspired designs) versus what you receive when it the data is stripped and commoditized thru MyYahoo, Rojo etc
When Fred Wilson says RSS is dead and he prefers a blogroll, other VCs mentioning there is no serendipity in 'personalised media', and Marc Cuban saying 'suggestive programming' is needed - they are all right. RSS vs ART, hehe.
Now can Pandora please create a Meta-Channel of my choices instead of me having to every 25 minutes (quality seems to decrease on each channel after the first 5-6 songs) choose a new mood/artist/song. In Australia with slow broadband, Im also very impressed with the streaming of Pandora - It seems to keep playing for quite awhile even if your wireless network is down. But my free trial as beta tester is over. $36. LastFM on the other hand is a buffering nightmare downunder.
posted by redbarren at 1:26 PM
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