"Subscribe" the answer

rss
Originally uploaded by orangejack.

Forget 'Web Feeds' or 'RSS' I have briefed developers since Gnomedex on exactly the same point. Newsgator also do enterprise media implementations for newspapers like Denver Post with no mention of RSS and use of "Subscribe' stoopid. NOW, already. As Dave Winer says : "The button should be white on orange and it should say, boldly, SUBSCRIBE."