Podcasting Ratings Panel
The research model seems a bit old-school in a non-retro is cool way, but interesting none-the-less.
"Arbitron, a media research firm, has announced that its Portable People Meter (PPM(SM)) system can be used to track audiences who listen to podcasts. During the week of July 18, Arbitron encoded several podcasts by Clear Channel's WHTZ-FM (Z100) in New York, that were uploaded to the podcast portion of Apple's iTunes Music Store. The Z100 podcasts were then downloaded to an MP3 player and played over headsets using the PPM headset adapter. The PPM detected and recorded the unique identification codes that were embedded in the MP3 file. "Podcasting is a very different distribution system for traditional radio and the successful test of the PPM should further build confidence in how well it works with all types of audio programming," said Pierre Bouvard, president, Portable People Meters, Arbitron Inc. "The state-of-the-art encoding system used in the PPM does a better job of identifying alternate distribution platforms and time-shifted audio content than any other approach to portable electronic audience measurement that we've seen."
"Arbitron, a media research firm, has announced that its Portable People Meter (PPM(SM)) system can be used to track audiences who listen to podcasts. During the week of July 18, Arbitron encoded several podcasts by Clear Channel's WHTZ-FM (Z100) in New York, that were uploaded to the podcast portion of Apple's iTunes Music Store. The Z100 podcasts were then downloaded to an MP3 player and played over headsets using the PPM headset adapter. The PPM detected and recorded the unique identification codes that were embedded in the MP3 file. "Podcasting is a very different distribution system for traditional radio and the successful test of the PPM should further build confidence in how well it works with all types of audio programming," said Pierre Bouvard, president, Portable People Meters, Arbitron Inc. "The state-of-the-art encoding system used in the PPM does a better job of identifying alternate distribution platforms and time-shifted audio content than any other approach to portable electronic audience measurement that we've seen."
posted by redbarren at 10:46 AM
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