Pheedo Ad Network hits 11,000
Ads can be delivered through Pheedo.com on a CPM or CPC basis across site or channel. From TechCrunch.com :
"Advertisements are inserted into feeds and/or the blog itself. Today, ads are text-based, with graphical ads being rolled out in the near future. 11,000 blogs are currently part of the Pheedo network, some of which are very large. Pheedo classifies blogs as “premium” or as part of a category (basically a group of similar blogs). Traffic is one metric for determining if a blog is “premium” or not, but Bill emphasized that it is not the only factor. Many of their smallest publishers, serving a specific niche, get the best performance, he said.
Advertisers can target specific blogs and/or categories (topic based). Bloggers have control over whether or not they allow a specific advertiser to place ads on in their feeds and/or on their blogs. Advertisements are generally priced on a cpc (cost per click) basis. Advertisers also have a choice of offering a sponsorship - which is a set price on a blog or category to have an advertisement shown for a specific period of time. Click through rates on feeds is faily high - 5-15% on average according to Bill. See their case study here comparing feed click through rates to email marketing. Pheedo currently serves their own ads, and uses Kanoodle to back-fill unsold inventory.
Pheedo gives 65% of advertising revenue to the blog publisher."
"Advertisements are inserted into feeds and/or the blog itself. Today, ads are text-based, with graphical ads being rolled out in the near future. 11,000 blogs are currently part of the Pheedo network, some of which are very large. Pheedo classifies blogs as “premium” or as part of a category (basically a group of similar blogs). Traffic is one metric for determining if a blog is “premium” or not, but Bill emphasized that it is not the only factor. Many of their smallest publishers, serving a specific niche, get the best performance, he said.
Advertisers can target specific blogs and/or categories (topic based). Bloggers have control over whether or not they allow a specific advertiser to place ads on in their feeds and/or on their blogs. Advertisements are generally priced on a cpc (cost per click) basis. Advertisers also have a choice of offering a sponsorship - which is a set price on a blog or category to have an advertisement shown for a specific period of time. Click through rates on feeds is faily high - 5-15% on average according to Bill. See their case study here comparing feed click through rates to email marketing. Pheedo currently serves their own ads, and uses Kanoodle to back-fill unsold inventory.
Pheedo gives 65% of advertising revenue to the blog publisher."
posted by redbarren at 5:12 PM
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