'Me' Search

You used to just Google someone. Not anymore. Companies like icerocket.com, feedster.com, technorati.com and a million start-ups (and big search players) are focused in on blog and RSS search. Who said recency search is easy ? Feel like real time indexing millions of posts todays and delivering 10 search results, in order of importance that matter, while filtering yesterday's search, advertiser contextual requirements, and deliver heaps of other stuff onto a page, localised for different regional markets in 0.02-.5 seconds ? And we haven't even got to individual/people search.

For nobodies trying to be somebodies, and somebodies trying to be someone's, not to even mention the A-C Blog List, this post from Genuine VC post : "..But personal publicly available information is not only becoming easier to retrieve, but also more widely available. Yes, search engines have exposed a set of information that was available previously, but would have been cumbersome to practically seek out. As we move further along in Web 2.0, new technologies will make this issue increasingly salient. Perhaps everything available about you online will soon be tagged with your name on del.icio.us (as George Bush is today). Or any photo taken of you could be found on Flickr. The rise of user-generated content opens the possibility a wealth of potential information about someone – perhaps out-of-context or misrepresented – available to anyone with a few keystrokes and clicks of the mouse. In previous post entitled Knowing Your (Incremental) Online Reputation, I made that case that “your online reputation does matter, and I’d argue it will increasingly do so.”