The Buzz Machine meets CBS Blogger@Starbucks
Jarvis drills (CBS') establishment's blogger : "On his relations with CBS News: Vaughn reports up to Larry Kramer, president of CBS Digital Media, and not to Heyward, giving him some separation. He says he has told CBS News staffers, “Treat me like Howard Kurtz if you want to. If you don’t want to comment, you don’t have to comment.” He added that he would reveal if a CBSer wouldn’t comment. He said he is not there as a critic of CBS News: “I’m not the judge, jury, and prosecutor of the case against CBS News or anything else.” He said that so far he has found “there’s a lot of willingness to go along with this.” - I think initially there was some trepidation because this is a hard concept to explain to people… I think the fear is that we’re going to come in and take a magnifying glass over every newscast and criticize it… It’s not what we’re going to do. If we see something we have a question about, we’re going to try to get an answer. - The company is devoting resources to the blog: Vaughn, who’ll be based, oddly, in Washington, one full-time person in New York and another in Washington."



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