Web 2.0 + Search ain't easy Kids
What ever happened to Andrew Niccol the Charlie Kaufman of the mid-late 90's with movies (I love) such as Gattaca and Truman Show (then Simone), but not a peep has been heard of since ? Segueway to Gataga, the "tagging" search engine, who today also announced their imminent withdrawal from Web 2.0. (as Mike Walsh says Web 2.0 is a beta) From their CEO : "Just to let you know that we’ve had to take Gataga down for various reasons which I can’t get into now. Thanks for all the help, comments and write ups. We really appreciate it. Vic.
Maybe they were scared by Yahoo MyWeb 2.0, or just the sheer scope of what technorati, feedster and increasingly del.icio.us have to face everyday when it comes to spam, indexing, relevancy and the latest buzzword in search "recency". Or maybe its plain old disappointment with long tail monetisation. Then again, while technical scaling costs have gone down and you can launch jotspot.com for $100K, just wait till you start paying technical talent $200 per hour and you are uploading 2000 podcasts a day without ads. My only real issue with gataga.com is that it was a good idea like google was a good idea. Which it wasnt. Google went into search when it was dead. But it achieved the super-natural and created a cyborg life form that was able to cheat genetics and live within the human eco-system (like my Gattaca reference ?) Google though, and Im not really a fan past their 2 home runs - adsense and gmail, really did a much much better job than other offerings at the time (an era of "portal" services where the word sticky was used alot) What Gataga didnt do was deliver a fantastic tag search engine; I would search 'rss' or 'podcasting' for example expecting a real time daily feed of those keywords from delicious and all the other tagging services. No, what I got was yesterdays news, something which seems to also be trouble at Itunes 4.9. But you know Apple will figure it out. When you are a small startup and you dont execute perfectly you disappear, like imposters in the Gattaca Corporation.
Director Josef: You keep your work station so clean, Jerome.
Vincent: It's next to godliness. Isn't that what they say?
Director Josef: Godliness. I reviewed your flight plan. Not one error in a million keystrokes. Phenomenal. It's right that someone like you is taking us to Titan.
Vincent: Has the committee approved the mission? There's been talk of delay.
Maybe they were scared by Yahoo MyWeb 2.0, or just the sheer scope of what technorati, feedster and increasingly del.icio.us have to face everyday when it comes to spam, indexing, relevancy and the latest buzzword in search "recency". Or maybe its plain old disappointment with long tail monetisation. Then again, while technical scaling costs have gone down and you can launch jotspot.com for $100K, just wait till you start paying technical talent $200 per hour and you are uploading 2000 podcasts a day without ads. My only real issue with gataga.com is that it was a good idea like google was a good idea. Which it wasnt. Google went into search when it was dead. But it achieved the super-natural and created a cyborg life form that was able to cheat genetics and live within the human eco-system (like my Gattaca reference ?) Google though, and Im not really a fan past their 2 home runs - adsense and gmail, really did a much much better job than other offerings at the time (an era of "portal" services where the word sticky was used alot) What Gataga didnt do was deliver a fantastic tag search engine; I would search 'rss' or 'podcasting' for example expecting a real time daily feed of those keywords from delicious and all the other tagging services. No, what I got was yesterdays news, something which seems to also be trouble at Itunes 4.9. But you know Apple will figure it out. When you are a small startup and you dont execute perfectly you disappear, like imposters in the Gattaca Corporation.
Director Josef: You keep your work station so clean, Jerome.
Vincent: It's next to godliness. Isn't that what they say?
Director Josef: Godliness. I reviewed your flight plan. Not one error in a million keystrokes. Phenomenal. It's right that someone like you is taking us to Titan.
Vincent: Has the committee approved the mission? There's been talk of delay.
posted by redbarren at 6:40 PM
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