Google to Zazzle.com or DOA

the next dead model
Originally uploaded by benbarren.

Will zazzle.com be the next top model of the Web 2.0 world or another wannabe cafepress.com. $16M of Google VC should affect that fast following outcome says Dr Doerr : "They were founded to develop custom and proprietary inks, and particularly inks that would bond under a process to apparel. They did that R&D for quite some time and then bootstrapped their way into a Web site. Through the experience of being in this business, they came to the opinion that this is quite a large opportunity, and we agree with them. There's this large trend -- I think the next trend in the Web, sort of Web 2.0 -- which is to have users really express, offer, and market their own content, their own persona, their identity. I don't mean identity as in credit cards. I mean like apparel is a way we express our identity, how we dress, the music we listen to. Zazzle is a way to take all those unique, individual, and custom expressions of self and realize them in expressions generally of things, be they apparel, or posters, or stamps. One of the remarkable things is to see some of the stuff that soldiers in Iraq are creating. They're there, they're online, they're making stuff, and they're sending it back home."