Wednesday, May 25, 2005

Is RSS the new Web ?

"RSS is doing to the Web today what the Web has been doing to print for the last several years."

Its going to be happening for Australian Internet users very soon, this RSS thing.

Get ready ! It is going to rock... them, and then some ;)

ninemsn crashed today with the finding of Schapelle Corby guilty in Indonesia of drug trafficking.

The site crashed because of the high consumer demand for the ninemsn blog and audio/podcast of the case, in conjunction with the TV coverage.

This is only the start in Australia.

I've been doing this Internet media thing TEN years in Australia, and it is only now getting traction. From James Packer, the Australian mini-me billionaire media/internet/gambling mogul :

"Unprecedented co-operation between the National Nine News journalists in Bali and the news resources of Nine and ninemsn here will see the most comprehensive coverage live across both media; with audio feeds, near-live translation of the judgement, live blogs from legal experts etc," he said.

In his opening remarks to more than 600 industry delegates yesterday, Mr Packer cited an analyst who recently said: "We are at the end of the beginning in terms of the internet."

Mr Packer said he expected a major correction in online advertising revenue, which was well below the audience the internet was attracting. The Australian online advertising market is now worth $388 million, more than for pay TV, cinema and the outdoor advertising sectors."


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