followin the $4.5m funded facebook' LOLapps
U r supposed to follow the money, thats what all that bgrade crime drama i was brought up on taught me, and when it comes to facebook apps - which i've actually been working on today and have meetings on tomorrow - and the nongaming sector Brett on Social Games blog has a good riff on LOLapps funding (who said company names arent getting more wacky, but just as they introduce new types of product metaphors so r the company names new - i like LOLapps. hawt name) :
"$4.5 Million is the highest amount of funding I've seen for a Facebook apps company that isn't focused on games.. LOLapps has two main apps, Gift Creator and Quiz Creator. Together, they have about 25,000 daily active users.. Their audience is much wider. Here's why: their apps allow Facebook users to create their own gifts and quiz apps. On those gift and quiz apps, LOLapps runs ads from which they derive revenue. Users create the content, LOLapps gets the cash. Pretty brilliant. One of these user-generated apps, Shots, Shooters, and Exotic Drinks has ~8000 DAU. There's at least twenty more listed in their gift app directory. Same with quizzes. Who knows how wide their reach extends."
"$4.5 Million is the highest amount of funding I've seen for a Facebook apps company that isn't focused on games.. LOLapps has two main apps, Gift Creator and Quiz Creator. Together, they have about 25,000 daily active users.. Their audience is much wider. Here's why: their apps allow Facebook users to create their own gifts and quiz apps. On those gift and quiz apps, LOLapps runs ads from which they derive revenue. Users create the content, LOLapps gets the cash. Pretty brilliant. One of these user-generated apps, Shots, Shooters, and Exotic Drinks has ~8000 DAU. There's at least twenty more listed in their gift app directory. Same with quizzes. Who knows how wide their reach extends."
posted by redbarren at 7:39 PM
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