JobsThis, MyHouse That, PimpDis.
I'm having alot of uni flashbacks at moment, being in a mashed head reflective mode from sheer hours and hp applied to a growing business while I wait for the increasingly hard to get resource to start, and allow me to go back to being a "business bullshitter" as I often introduce myself. Another term I've been questioned on using in meetings is "Classifieds".
Those taking a punt on next gen verticals never want to think of operating in the classifieds space, even if their business model is taking a share of the old oft'referred to 'rivers of gold' of classified advertising : retail and private car, property and employment advertisements.
So this 2nd year marketing uni class, was around the definitional difference between "industry" and "market" - industry the prof said deals with supply, the market with demand. Looking at supply and demand in the classifieds space is fascinating as there are 3 levels :
1. Entrenched Offline (often paper) eg Fairfax, News (in aust) Player looking to fight huge reader and advertiser deceleration through online intiatives which themselves are fighting the Entrenched Online players. A small few are avoiding either cost cutting, or fast following online integrated newsroom, and trying to disrupt themselves. (well Rupert is anyway eg Free WSJ .com+ Fox Business Channel + Fox Interactive = Better Newspaper Business)
2. Entrenched Online classified players eg (in aust) Seek, Carsales, Realestate.com.au : Market leading online classified players that have gone public and/or have large/controlling stakes by major media. Being attacked by offline players and newbie startups. ie The New Hunted.
3. 2.0 Hunters - new players looking to take share from the online leaders who due to size and legacy technology have some flanks which can be attacked. In Australia, with seek being the local equivalent of google when it comes to the listed stock market, there is a rash of new employment Co's - many of which havent really evolved the employer or job seeker solution, preferring to concentrate on their radio sponsorships. Meta job search AU players incl recruit.net and the newly minted jseeker.com.au. Then there are the new "we're really cheap/free place your jobs here" such as jobsjobsjobs, jobslive... and a host of others..
Spending alot of working week in this space, I didn't mean to write that much, but check Washingtonpost on this trend and how its playing out in the US : "Online traffic to classified sites, meanwhile, has grown 23 percent, to more than 46 million unique visitors in July, up from about 37 million a year earlier, according to the market research firm ComScore in Reston. Traffic has declined on some sites, among them Yahoo Classifieds, where it fell by 13 percent. But it has grown on some newer sites such as MySpace, where classified listings have jumped 33 percent since their August 2006 debut."
Recruiting.com yesterday on the attempt to replicate Simplyhired and Indeed.com locally which has always been fraught with danger due to oligopoly holding of classifieds ads and ability to simply block meta-search players with robot.txt protocol : "Job Seeker Pty Ltd today announces the availability of their Australia job search engine at JSeeker.com.au. While vertical search engines are quite popular in the States, JSeeker.com.au is one of the few players in Australia market."
And to add one more flavour, here's Yahoo's new original Facebook inspired but remixed stealthy Kickstart offering via Cnet: "Yahoo is looking to change the game with their new social job network, Kickstart. They are currently conducting research surveys among college students to find out what they think of this new service. Yahoo asks this question to the participants, "Wish you had an 'in' to find the job of your dreams?" Kickstart is all about finding that "in."
Those taking a punt on next gen verticals never want to think of operating in the classifieds space, even if their business model is taking a share of the old oft'referred to 'rivers of gold' of classified advertising : retail and private car, property and employment advertisements.
So this 2nd year marketing uni class, was around the definitional difference between "industry" and "market" - industry the prof said deals with supply, the market with demand. Looking at supply and demand in the classifieds space is fascinating as there are 3 levels :
1. Entrenched Offline (often paper) eg Fairfax, News (in aust) Player looking to fight huge reader and advertiser deceleration through online intiatives which themselves are fighting the Entrenched Online players. A small few are avoiding either cost cutting, or fast following online integrated newsroom, and trying to disrupt themselves. (well Rupert is anyway eg Free WSJ .com+ Fox Business Channel + Fox Interactive = Better Newspaper Business)
2. Entrenched Online classified players eg (in aust) Seek, Carsales, Realestate.com.au : Market leading online classified players that have gone public and/or have large/controlling stakes by major media. Being attacked by offline players and newbie startups. ie The New Hunted.
3. 2.0 Hunters - new players looking to take share from the online leaders who due to size and legacy technology have some flanks which can be attacked. In Australia, with seek being the local equivalent of google when it comes to the listed stock market, there is a rash of new employment Co's - many of which havent really evolved the employer or job seeker solution, preferring to concentrate on their radio sponsorships. Meta job search AU players incl recruit.net and the newly minted jseeker.com.au. Then there are the new "we're really cheap/free place your jobs here" such as jobsjobsjobs, jobslive... and a host of others..
Spending alot of working week in this space, I didn't mean to write that much, but check Washingtonpost on this trend and how its playing out in the US : "Online traffic to classified sites, meanwhile, has grown 23 percent, to more than 46 million unique visitors in July, up from about 37 million a year earlier, according to the market research firm ComScore in Reston. Traffic has declined on some sites, among them Yahoo Classifieds, where it fell by 13 percent. But it has grown on some newer sites such as MySpace, where classified listings have jumped 33 percent since their August 2006 debut."
Recruiting.com yesterday on the attempt to replicate Simplyhired and Indeed.com locally which has always been fraught with danger due to oligopoly holding of classifieds ads and ability to simply block meta-search players with robot.txt protocol : "Job Seeker Pty Ltd today announces the availability of their Australia job search engine at JSeeker.com.au. While vertical search engines are quite popular in the States, JSeeker.com.au is one of the few players in Australia market."
And to add one more flavour, here's Yahoo's new original Facebook inspired but remixed stealthy Kickstart offering via Cnet: "Yahoo is looking to change the game with their new social job network, Kickstart. They are currently conducting research surveys among college students to find out what they think of this new service. Yahoo asks this question to the participants, "Wish you had an 'in' to find the job of your dreams?" Kickstart is all about finding that "in."
posted by redbarren at 4:00 PM
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