"Users want bells and whistles. Black and white is boring. Straight lines are boring. Two dimensional is boring."

afternoon walk
Originally uploaded by benbarren

Facebook API marketing application development is quite different, totally actually, to generic web site product development; It's gotta be fun, avataresque, friends network give and take centric. The JSquared guys and their StickyNotes app (over 1m users in a couple months), and Techstars themselves, have this nailed.

Inside Facebook : "46 applications have garnered over 1 million net installations. Around 100 more have garnered over 100,000 users. Top Friends, the #1 Facebook app, has over 13 million users. Facebook is the most viral software distribution platform ever."