"However, the bulk of the content on the Neighborhood Pages we have left up to you, the Zillow community."

wednesday 11thjuly
Originally uploaded by benbarren

Zillow, the US realestate slayer has beefed up its social networking capabilities. I like the personalisation lite module : "We added a “My Snapshot” module that, when you’re logged in as a registered user, provides some key information about your activity on the site - questions asked and answered, homes posted for sale, etc."

And while there is much more to like ("We’ve created more than 6,500 new Neighborhood Pages in 134 cities"), the fact that the social networking is separate to the listings, and there arent substantial new home buying (folksonomic) tools related directly to the property you want to buy. This is the build it and they will come problem I posted about a couple days ago : Where there is an adjunct silo of content that end users are meant to contribute for the community's benefit, which historically isn't a compelling enough reason or personal pay-off. From Zillow Blog : "However, the bulk of the content on the Neighborhood Pages we have left up to you, the Zillow community."