It's a Post Eddie + Kerry Kinda World.

blue paris
Originally uploaded by benbarren.

Seems the line between new and old assets, Private Equity and traditional owners/shareholders, is increasingly blurred. I wonder what Kerry would think of it all ? Gotta like the cash that is building up, just waiting to find a digital home :) Globally google is now buying everything - doubleclick, feedburner and all those rss feeds for $100m, and who knows if they have a go at salesforce.com, maybe some vertical search assets too... not to mention the whole digital agency feeding frenzy, mergers, and so on.

The Australian : "A further selldown of the stake in PBL Media, currently dominated by old-media assets, would free up cash for the new Consolidated Media vehicle to concentrate on what it sees as increasingly important new-media assets. Already, its new-media investments comprise about 70 per cent of the total value of PBL's media plays."