Whose Self Service Advertising Technology Can I Use to Build My Advertiser Base.
A localised version of Quigo.com is the type of publisher driven, credit card taking, adserving integrated solution that is needed in Australia to monetise "The Rest" as Foad@BRW referred to The Tail. Localised white-label ad solutions are a key component to making this all happen. Kewl that they got google to disclose their site revenue splits.
NYT : "Quigo, by contrast, gives advertisers not only the list of specific sites where their ads have appeared but also the opportunity to buy only on specific Web sites or particular pages on those sites. It also allows media company sites like ESPN.com and FoxNews.com a chance to manage their own relationships with advertisers."
I'd say the Top 50 Social Media/Web 2.0 Sites/Blogs downunder would probably cover the cost and create some really nice upside ie revenue, to cover the quigo licensing/tech integration costs as well as labour overhead to go and sell enough targeted eyeballs to blue-chip advertisers. (there are already players that have a strategy like this in stealth dev btw minus the 2.0 focus) Not every advertiser wants to hear a sales pitch about your website with 20k uniques.... Now 2m uniques they might listen, alot :)
NYT : "Quigo, by contrast, gives advertisers not only the list of specific sites where their ads have appeared but also the opportunity to buy only on specific Web sites or particular pages on those sites. It also allows media company sites like ESPN.com and FoxNews.com a chance to manage their own relationships with advertisers."
I'd say the Top 50 Social Media/Web 2.0 Sites/Blogs downunder would probably cover the cost and create some really nice upside ie revenue, to cover the quigo licensing/tech integration costs as well as labour overhead to go and sell enough targeted eyeballs to blue-chip advertisers. (there are already players that have a strategy like this in stealth dev btw minus the 2.0 focus) Not every advertiser wants to hear a sales pitch about your website with 20k uniques.... Now 2m uniques they might listen, alot :)
posted by redbarren at 5:34 PM
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