Marketing Budget = Crap.
THE HOLLYWOOD REPORTER: WHAT HAS SURPRISED YOU THE MOST ABOUT THE MYSPACE EXPERIENCE?
Rupert Murdoch: The speed at which it has grown. It has had no marketing. Not a penny has been spent marketing it before or after the purchase, and it just grows faster and faster every week. Now we're taking it out to other countries.
BB : The test of new products now is how much marketing they need. The more; The worse.
Rupe also talks about the importance of local in the interview : "The future of local stations is very good provided they remain true to their roots, be very local, have their own local Web sites and do all that properly. And if they are aligned to a leading television network, they are going to be in good shape."
Rupert Murdoch: The speed at which it has grown. It has had no marketing. Not a penny has been spent marketing it before or after the purchase, and it just grows faster and faster every week. Now we're taking it out to other countries.
BB : The test of new products now is how much marketing they need. The more; The worse.
Rupe also talks about the importance of local in the interview : "The future of local stations is very good provided they remain true to their roots, be very local, have their own local Web sites and do all that properly. And if they are aligned to a leading television network, they are going to be in good shape."
posted by redbarren at 10:36 PM
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