41% of Internet Users Will Change Search Engines

Jenna Jameson
Originally uploaded by noahped.

I'd like to announce Don Dodge, if he wasn't so busy at Microsoft 1 Seattle Way, would be the Market Research Manager for The gnoos Aussie Blog Search Engine Team : BBC care of the Dodge 2.0 Maestro : "The BBC reported on a new survey by Jupiter Research which says search users will look at three pages of results (or less) before trying a new query or another search engine. Loyalty is fleeting. The survey found that 41% of users would change search engines, or search terms, if they didn't find what they were looking for on the first page. I suspect that most of that 41% simply try another search term before switching engines, but the report was not specific on that point. The survey reported that 62% clicked on a result on the first page, and 90% clicked on a result within the first three pages. Search users are getting better at entering more precise search terms, and search engines are getting better at delivering more relevant results. However, it is surprising to me how quickly users will switch search engines if they don't immediately find what they want. Google's current dominance is not assured."