2 Aussie Bloggers for Every 1 Booney Doll
As you know I've been running a competition on who would be the perfect spokesperson for gnoos, our aussie blog search engine to be, about whether we should use David Boon, the selector, or his doppelganging Booney Doll which promotes VB beer, or Trevor Chappell, the underarm younger brother of Australian cricketing royalty. The Booney Doll is miles ahead. The Booney Doll of which there are 200,000 The Age says today (already being auctioned on Ebay Australia) are being chattered about on Aussie Blogs. Foster's (who sell VB) Marketing Manager Cameron MacFarlane is quoted as saying "Interviews with Booney are off the Richter scale, the blogs are firing and Booney dolls are going off for $48 on eBay."
Now with 450,000 Aussie Blogs, if Foster's had been able to do a one stop blog.ad buy to coordinate a Booney Blog presence : Where each blogger put some basic code on their blogs, so (when the crickets on) he could utter classic lines such "Got a beer, yet ?", "He's seeing them like watermelons" through unique image text, (even) audio and rich media placements (the bloggers could choose which creative they wanted), that would THEN be one of the best integrated campaigns I've ever seen. Bloggers, their audience and passions are much closer in fit to VB's target market than the niche audience gathered by the latest portal or auto site that doesnt even provide any value or fun for consumers or advertisers. 450,000 blogs to me sounds like the best word of mouth + virtual sales force (next to the bottle shops) you could ask for. (watch out for the Booney Doll Meme)
Congrats Fosters, Y+R (lets talk blogs) and VEIL (the company that developed the technology, as well as Paul Harvey the cartoonist, David McCausland of Studio 57 F1 that did the modelling out of clay, as well as the hired voice-over as it wasn't boonie) The funniest Booney Doll story I've heard so far, is a Nova 100 Radio listener, who was at a funeral and had a Booney Doll in her bag, because the wake afterwards was at the cricket. During the funeral the Booney Doll went off to coincide with the first cricket match of the season, and she wasn't aware, as were any of the general public, that the Doll was going to talk and it said "Got a beer, yet ?"
Now with 450,000 Aussie Blogs, if Foster's had been able to do a one stop blog.ad buy to coordinate a Booney Blog presence : Where each blogger put some basic code on their blogs, so (when the crickets on) he could utter classic lines such "Got a beer, yet ?", "He's seeing them like watermelons" through unique image text, (even) audio and rich media placements (the bloggers could choose which creative they wanted), that would THEN be one of the best integrated campaigns I've ever seen. Bloggers, their audience and passions are much closer in fit to VB's target market than the niche audience gathered by the latest portal or auto site that doesnt even provide any value or fun for consumers or advertisers. 450,000 blogs to me sounds like the best word of mouth + virtual sales force (next to the bottle shops) you could ask for. (watch out for the Booney Doll Meme)
Congrats Fosters, Y+R (lets talk blogs) and VEIL (the company that developed the technology, as well as Paul Harvey the cartoonist, David McCausland of Studio 57 F1 that did the modelling out of clay, as well as the hired voice-over as it wasn't boonie) The funniest Booney Doll story I've heard so far, is a Nova 100 Radio listener, who was at a funeral and had a Booney Doll in her bag, because the wake afterwards was at the cricket. During the funeral the Booney Doll went off to coincide with the first cricket match of the season, and she wasn't aware, as were any of the general public, that the Doll was going to talk and it said "Got a beer, yet ?"
posted by redbarren at 12:20 PM
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